Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Key Text eBook

Digital Branding

by Rowles, D.
Essential Resource Website

What Is Branding?

by Andrivet, M.
Essential Resource Website

Burberry reach out to their customers in the…

by Wright, A.
Essential Resource Video

What great brands do: Denise Lee Yohn at…

by TEDx Talks.
Essential Resource Website

Figure 1: E-commerce-growth-customer-lifecycle…

by Roberts, J.
Essential Resource eBook

Brand Management: Co-Creating Meaningful Brands

by Beverland, M.
Essential Resource Video

One Day We Won’t Need This Day | Nike

by Nike
Wider Reading Website

The ultimate guide to branding in 2022 [online].…

by Decker, D.
Wider Reading Website

What is ‘digital branding’? [online]. Leeds:…

by Smart Insights
Wider Reading eBook

A Framework for Marketing Management, Global…

by Kotler, K. and Keller, K.
Wider Reading Website

How Will Brands Change the World?: The Climat…

by Maclean, C.
Wider Reading Article

How “the new customer buyer’s journey” is…

by Lieberman, M.
Wider Reading Article

Customer journey mapping in 3 steps. Marketing…

by Qaqish, D.
Wider Reading Website

What is Digital Branding? [online]. Digital…

by DeLane, J.
Wider Reading Website

Online value proposition [online]. Dr Dave…

by Chaffey, D.
Wider Reading Website

Best global brands [online]. Interbrand.…

by Interbrand
Wider Reading Website

Online value proposition [online]. Leeds: Smart…

by Smart Insights.
Wider Reading Website

Online value proposition [online]. Dr Dave…

by Chaffey, D.
Wider Reading Website

Coca Cola is more popular than Jesus [online].…

by within reach global.
Wider Reading Website

Opinion: Connecting brand with business strategy

by Chartered Institute of Marketing (CIM)
Wider Reading Website

What is a brand?

by American Marketing Association (AMA)
Wider Reading eBook

HBR's 10 Must Reads on Strategic Marketing

by Harvard Business Review
Wider Reading Website

What is a brand and how to build yours? [online…

by Lean Marketing.

Lesson 2

Key Text eBook

Digital Branding

by Rowles, D.
Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Video

What is brand equity?

by Brand Master Academy
Essential Resource Video

Philip Kotler on the importance of brand equity

by LeadersIn
Essential Resource Video

How To Build Brand Equity (10 Simple Steps)

by Brand Master Academy.
Essential Resource Website

Nike and empowerment

by Park, R.
Essential Resource Website

Volkswagen: The scandal explained

by Hotten, R.
Essential Resource Website

What is brand equity?

by Williams, A.
Wider Reading eBook

Managing Brand Equity

by Aaker, D.
Wider Reading Website

What is brand equity?

by Marketing Evolution
Wider Reading eBook

Brand Equity and Advertising

by Aaker, D. and Biel, A.
Wider Reading Website

The plain English guide to brand equity

by Carmicheal, K.

Lesson 3

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Key Text eBook

Digital Branding

by Rowles, D.
Essential Resource Video

Steve Jobs - Marketing is About Values (THINK…

by Practical Success
Essential Resource Video

Our blades are f***ing great

by Dollar Shave Club.
Essential Resource Video

What is brand positioning?

by Brand Master Academy
Wider Reading eBook

A Framework for Marketing Management, Global…

by Kotler, K. and Keller, K.
Wider Reading Website

What is strategic brand management? [online].…

by Choudhary, A.
Wider Reading Website

Brand Mapping: An effective and efficient tool…

by Cohen, B.
Wider Reading Website

Create Strong Brand Positioning in Your Market […

by Bueno, B. J.
Wider Reading Website

A simple definition of brand positioning [online…

by Andrivet, M.
Wider Reading Website

A complete guide to successful brand positioning…

by Patel, S.
Wider Reading Website

The positioning process [online]. Lumen Learning…

by Lumen Learning.
Wider Reading Website

Online branding: A digital centric approach to…

by Wright, G.

Lesson 4

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Video

NIKE Basketball Commercial 2013 - "Just do…

by bepfen1
Essential Resource Video

Brand Spotlight: Patagonia

by Vimeo
Essential Resource Video

Google Trends Tutorial 2020 - How To Use Google…

by Surfside PPC
Essential Resource Website

Mention | Social listening & Media Monitoring…

by Mention
Essential Resource Video

Worlds Apart: an experiment. Can two strangers…

by HeinekenUK
Essential Resource Video

Unsung Hero | ไทยประกันชีวิต (TLI)

by Thai Life Channel
Essential Resource Video

What is BuzzSumo?- Find Out In Just 3 Minutes!

by BuzzSumo
Essential Resource Website

Google Trends

by Google
Essential Resource Video

Coca-Cola happiness machine

by Coca-Cola
Essential Resource Video

Always #LikeAGirl

by Always
Essential Resource Video

What is brand resonance?

by Planet One Point Five.
Essential Resource Website

The comprehensive list of brand awareness tools

by Pratt, M.
Essential Resource Website

Find the content that performs best

by BuzzSumo
Essential Resource Website

12 Social Media Monitoring Tools You Should Use…

by Balkhi, S.
Essential Resource Video

Don’t Waste It. Wear It.

by Patagonia.
Wider Reading Website

Salience [online]. Oxford Advanced Learner's…

by Oxford Learner's Dictionaries.
Wider Reading Website

What is brand salience?

by Riserbato, R.
Wider Reading Website

Best brands of 2021 according to Gen Z +…

by Comparably
Wider Reading Website

What is a Critical to Quality Tree [online].…

by Visual Paradigm Online.
Wider Reading eBook

The SAGE Handbook of Advertising

by Tellis, G. J. and Ambler, T.

Lesson 5

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Video

Domino’s® Pizza Turnaround

by Domino's Pizza
Essential Resource Video

What Is A Brand Audit?

by Brand Master Academy
Essential Resource Other

Marketing Insight: Brand Audit of Gucci. HubPages

by Pgupta0919
Essential Resource Video

Brand elements - types of brand elements and…

by Marketing 91
Essential Resource Other

Orchestrating Experiences, Collaborative Design…

by Risdon, C. and Quattlebaum, P.
Wider Reading Other

Personal Correspondence. Australian National…

by Roberts, J
Wider Reading Website

Welcome to the war room [online]. Design a Better…

by Van der Pluijm, E.
Wider Reading Other

How strong is your brand identity?

by Wright, G.
Wider Reading Website

Why conduct a brand audit?

by Creative Company

Lesson 6

Key Text Website

Building Effective Brand Guidelines

by Polman, P.
Essential Resource Video

Netflix New Logo Animation 2019

by Netflix
Essential Resource eBook

Aaker on Branding

by Aaker, D.
Essential Resource Website

The ultimate guide to create a brand identity […

by Butler, N.
Essential Resource Video

Brand image vs brand identity with examples! (…

by Jacob LE
Essential Resource eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Website

How to develop a unique (and memorable) brand…

by Wheeler, K.
Essential Resource Website

Audio branding: Now's the time for brands to…

by De Lucia, M.
Essential Resource Video

Create a brand identity design [brand strategy…

by Brand Master Academy
Essential Resource Website

Design guidelines

by Spotify for Developers
Wider Reading Website

Managing brand identities in a digital age […

by Gentle, K.
Wider Reading Website

Brand image and brand identity [online]. Brand…

by Brand Trust
Wider Reading Website

How to create a brand style guide [online].…

by Hubspot.
Wider Reading Website

How strong is your brand identity? [online].…

by Wright, G.

Lesson 7

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Website

The beginner's guide to building a customer…

by Bernazzani Barron, S.
Essential Resource Website

The beginner's guide to building a customer…

by Bernazzani Barron, S.
Essential Resource Website

State of the US pet food and treat industry

by Semple, J.
Essential Resource Website

Dog food branding: How companies differentiate…

by Andrivet, R.
Essential Resource Website

Customer service 101: The ultimate guide

by Bernazzani Barron, S.
Essential Resource Other

Managing Brand Equity in the Digital Age: Croma…

by Ghosal, R.
Essential Resource Website

The Beginner's Guide to Building a Customer…

by Bernazzani Barron, S.
Wider Reading eBook

Aaker on Branding

by Aaker, D.
Wider Reading Website

Brand perception: The definitive guide [+examples…

by Houraghan, S.
Wider Reading Website

How premium pricing strategy works (pros, cons…

by Houraghan, S.
Wider Reading Website

Perceived Value Definition.

by Kopp, C. M.
Wider Reading Website

How Does a Pricing Strategy Affect Brand Equity…

by Sandilands, T.
Wider Reading Website

How to use promotional pricing strategy (pros,…

by Houraghan, S.
Wider Reading Website

Price segmentation: The definitive guide (top…

by Houraghan, S.
Wider Reading Website

Pricing & Non-Pricing Strategies by Different…

by Mullin, S.
Wider Reading Website

After sales service strategy: What is is and why…

by Chambers, S.
Wider Reading Website

The Enduring Marketing Power of Customer Loyalty…

by Hughes, D.
Wider Reading Website

Don't have a customer loyalty program?

by Kolowich Cox, L.
Wider Reading Website

Brand Pricing Strategy Guidelines [online]. Brand…

by Daye, D.

Lesson 8

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Website

Creating Your Brand Voice: A Complete Guide

by Browning, L. M.
Essential Resource Video

Nail your brand messaging strategy with these 6…

by Brand Master Academy
Essential Resource Website

Fenty Beauty by Rihanna | Beauty for All

by Fenty Beauty
Essential Resource Website

Can The New Ad Campaign From Ikea Convince…

by Furniture World
Essential Resource Video

Philip Kotler - Brand reputation

by London Business Forum
Essential Resource Video

Our blades are f***ing great

by Dollar Shave Club
Wider Reading Website

Brand communication strategy: The definitive…

by Houraghan, S.
Wider Reading Website

What is brand communication? [online].…

by Bhasin, H.
Wider Reading Website

6 exceptional brand messaging examples we can all…

by Colcord, M.
Wider Reading Website

What is brand voice and how to create meaningful…

by Think Marketing.
Wider Reading Website

Brand voice: What it is and why it matters […

by Kenan, J.
Wider Reading Website

Brand voice: How to create a compelling tone (7…

by Houraghan.
Wider Reading eBook

Aaker on Branding

by Aaker, D.
Wider Reading Website

Storytelling with Joe Lzauskas [online]. Content…

by Lazauskas, J.

Lesson 9

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Website

13 of the most (& least) successful brand…

by Chi, C.
Essential Resource Website

Moleskine’s brand extension: A café for the…

by Wright A.
Essential Resource Website

Brand extension: Vespa launches its first perfumes

by Andrivet, M.
Essential Resource Website

What is brand architecture? Definition, models,…

by Oppelt, J.
Essential Resource Video

What is brand architecture [+ examples]?

by Brand Master Academy
Essential Resource Website

What is an endorsed brand?

by Houraghan, S.
Essential Resource Website

6 Hilarious Food and Drink Product Fails

by The Daily Meal Contributor
Essential Resource Video

What is a brand extension strategy?

by Brand Master Academy
Essential Resource Video

What is brand dilution (+ example of brand…

by Brand Master Academy
Essential Resource Website

Chicken fingers: Trying out the KFC nail polish

by BBC News.
Essential Resource Website

The branding logic behind Google’s creation of…

by Keller, K. L.
Essential Resource Website

Case study: will Red Bull keep its wings?

by Institute of Directors in Ireland
Wider Reading Website

Did You Ever Wonder What Happened to Colgate…

by Lowin, R.
Wider Reading Website

What is brand extension?

by Houraghan, S.
Wider Reading Website

What is brand architecture?

by Houraghan, S.
Wider Reading Website

How to develop brand architecture [online].…

by Kirsh, K.
Wider Reading Website

Types of brand architecture [online]. Medium.…

by Yellow Fishes.
Wider Reading Website

The failure awards for defunct branding | #1…

by Eborn, A.

Lesson 10

Key Text eBook

Strategic Brand Management: Building, Measuring…

by Keller, K. L. and Swaminathan, V.
Essential Resource Article

The Lure of Global Branding

by Aaker, D. and Joachimsthaler. E.
Essential Resource Website

How Football Clubs Are Building Global Brand…

by The European Business Review
Essential Resource Website

7 recommendations for a balanced global marketing…

by Griffith, I.
Essential Resource Website

The Official UK Website | MINISO

by Miniso.
Essential Resource Article

Global Brand Building and Management in the…

by Steenkamp, J. B. E. M.
Essential Resource Video

Coca-Cola 2016 Wrong Guest TVC featuring Deepika…

by Coca-Cola
Essential Resource Video

NIGERIA UNITED - COCA COLA AFCON 2019

by Coca-Cola
Essential Resource Website

The Kit Kat in Japan, a Transliteration Success

by Vandenberg, L.
Essential Resource Article

A comparative study on marketing strategy of LG…

by Bhat, H.,
Wider Reading Article

Definition of 'global brand'. [online…

by Cambridge Dictionary.
Wider Reading Article

Global Branding [online]. Global Marketing…

by Aaron & Harrison
Wider Reading Article

Digital economy in the United Kingdom (UK) -…

by Sava, J.A
Wider Reading Article

UK has 4th largest digital economy in the world […

by Consultancy UK
Wider Reading Website

Digital Economy Report 2021 [pdf, online]. United…

by UNCTAD
Wider Reading eBook

Aaker on Branding

by Aaker, D.