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PG Marketing Reading Lists MKT7009

Contemporary Marketing and Communications Planning

All the reading and resources from your modules, all in one place

Reading List Category

Key Text

Essential Resource

Wider Reading

Resource Type

Article

Audio

Case Law

Case Study

eBook

Journals

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Video

Website

Lesson

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 1

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource Video

Samsung Galaxy Night Owls

by AFTER THESE MESSAGES

Essential Resource Website

The New Samsung Advert Is Going Viral For All The…

by Aspinall, G.

Essential Resource Video

#ShareTheLoad asks “Are we teaching our sons what…

Essential Resource Article

Demystifying customer brand engagement: Exploring…

by Hollebeek, L.

Essential Resource Video

Petplan New TV Advert 2018

Lesson 2

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Essential Resource Website

The Changing Customer: How to Cater to Gen Z

by Digital Marketing Institute

Essential Resource Website

#TeamTrees - 2019’s Biggest Influencer-Driven…

Essential Resource Video

The Growth and Importance of Video Content with…

by Digital Marketing Institute

Lesson 3

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource Video

SOSTAC Plan in Three Mins with Go-To

by PR Smith Marketing

Lesson 4

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource Website

How to Calculate Customer Lifetime Value

by Fontanella, C.

Essential Resource Video

The Five Competitive Forces That Shape Strategy

by Harvard Business Review

Essential Resource Website

How Porter’s Five Forces Can Help Small…

Essential Resource Website

SOSTAC planning in 3 minutes by PR Smith

by PR Smith Marketing

Lesson 5

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource Video

SOSTAC® Crash Course Part 1 (of 6): SITUATION…

by PR Smith Marketing

Essential Resource Video

Turn insights into ROI with Google Analytics 4 -…

by Google Analytics

Essential Resource Video

Turn insights into ROI with Google Analytics 4 -…

by Google Analytics

Essential Resource Website

Similarweb Digital Intelligence: Stärken Sie Ihr…

by SimilarWeb Ltd

Lesson 6

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource eBook

Marketing Management, Global Edition

by Kotler, P., Keller, K. L. and Chernev, A.

Essential Resource Video

SOSTAC® Crash Course MII Part 2 Objectives by PR…

by PR Smith Marketing

Essential Resource Website

Virtual tour "Sistine Chapel"

by Musei Vaticani

Essential Resource Video

Mission and Vision Statement Examples: How to…

by Learn With Shopify

Essential Resource Website

How To Increase Your Performance By Finding Your…

by Cuddeford-Jones, M.

Essential Resource Website

Setting goals for your digital marketing

Essential Resource Website

ASOS | Online Shopping for the Latest Clothes…

Lesson 7

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Essential Resource Website

Two Questions to Ask Before Setting Your Strategy

by Reeves, M. and O'Dea, A.

Essential Resource Article

Communication Strategies in Marketing Channels: A…

by Mohr, J. and Nevin, J. R.

Essential Resource Video

Johnnie Walker | Keep Walking

by Johnnie Walker

Essential Resource Video

Johnnie Walker - Striding Man Commercial

Essential Resource Website

It's Not Manipulation, It's Strategic…

Essential Resource Website

BT Family breaks up after 6 years

Essential Resource Video

Snickers Rap Battle - 60 Second Ad

Essential Resource eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.

Lesson 8

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource Website

Here Come The Really Clever Bots - where AI meets…

by Smith, P. R.

Essential Resource Website

SEO Content and Social Media (with Joe Williams)

by Williams, J.

Essential Resource Website

How businesses can use technology to make the…

Essential Resource Video

What are the 4 P’s (The Marketing Mix)?

Essential Resource Article

Rejuvenating the Marketing Mix

by Shapiro, B. P.

Lesson 9

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Essential Resource Website

How to Measure Social Media ROI

Essential Resource Video

Man Eats Pasta Off Subway Floor To Prove Vacuum’s…

by The Fowler Show

Essential Resource Website

Post-campaign analysis (PCA) - How to review a…

by Llewellyn, G.

Lesson 10

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.

Global Marketing

by Hollensen, S.

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.

Essential Resource Article

3 Situations Where Cross-Cultural Communication…

by Toegel, G. and Barsoux, J.-L.

Essential Resource Video

What Is The Difference Between a High-Context and…

by Tero Trainers

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