Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource Video

Samsung Galaxy Night Owls

by AFTER THESE MESSAGES
Essential Resource Website

The New Samsung Advert Is Going Viral For All The…

by Aspinall, G.
Essential Resource Video

#ShareTheLoad asks “Are we teaching our sons what…

by Ariel India
Essential Resource Article

Demystifying customer brand engagement: Exploring…

by Hollebeek, L.
Essential Resource Video

Dog Insurance and Crae TV Ad Jan 2024 30s -…

by Petplan UK
Wider Reading Website

PRWeek [online]. Available from: https://www.…

by Haymarket Media Group Ltd.
Wider Reading Website

Campaign [online]. Available from: https://www.…

by Haymarket Media Group Ltd.
Wider Reading Website

Which Social Media Metrics Are Marketers Tracking…

by Carmicheal, K.
Wider Reading Website

Think BR: Brands are placing multimedia at the…

by Patel, D.
Wider Reading Article

The integration of marketing flows in channels of…

by Bowersox, D. and Morash, E
Wider Reading Website

Chartered Institute of Public Relations [online…

by Chartered Institute of Public Relations
Wider Reading Website

Ad Age [online]. Available from: https://adage.…

by Crain Communications
Wider Reading Website

CIM: The Chartered Institute of Marketing [online…

by CIM
Wider Reading Website

Digital Marketing Institute [online]. Available…

by Digital Marketing Institute
Wider Reading Website

The Ultimate List of Marketing Quotes for Digital…

by Baker, K.
Wider Reading Website

Samsung apologises for advert showing woman…

by Kelsey, R.
Wider Reading Article

Data Privacy for Marketers. [online]. Digital…

by Normoyle, D.
Wider Reading Website

The Marketing Evolution. [online]. Digital…

by O'Brien, C.
Wider Reading Other

Journal of the Academy of Marketing Science.…
Wider Reading Website

MarketingWeek [online]. Available from: https://…

by Xeim Limited
Wider Reading Other

Figure 1: Engagement conceptualisations and…
Wider Reading Website

12 Metrics Website Owners Will Be Tracking in…

by Juliver, J.
Wider Reading Website

Email Analytics: The 8 Email Marketing Metrics…

by Kolowich Cox, L.
Wider Reading Other

Journal of Marketing. Available from:
Wider Reading Other

Journal of Marketing and Management. Available…
Wider Reading Article

Redefining the nature and format of the marketing…

by Hughes, G. and Fill, C.
Wider Reading eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.

Lesson 2

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource Video

The Growth and Importance of Video Content with…

by Digital Marketing Institute
Essential Resource Website

#TeamTrees - 2019’s Biggest Influencer-Driven…

by Hughes, D.
Essential Resource Website

The Changing Customer: How to Cater to Gen Z

by Digital Marketing Institute
Wider Reading Website

Mobile Marketing: 4 Emerging Trends You Need to…

by Hughes, D.
Wider Reading Article

Driving consumer acceptance of mobile marketing:…

by Bauer, H. H., Barnes, S. J., Reichardt, T. and Neumann, M. M.
Wider Reading Website

Most Inspiring Squid Game Advertising Campaigns…

by Bilir, G.
Wider Reading Website

Chatbots & CX: How 6 Brands Use Them…

by Digital Marketing Institute
Wider Reading Website

5 trust-winning tactics, The Marketer

by Manning, J
Wider Reading Other

Image by Digital Marketing Institute from:
Wider Reading Website

The Importance of Putting Mobile First. [online…

by Digital Marketing Institute
Wider Reading Website

Communications Market Report 2016

by Ofcom
Wider Reading Website

Technology and Consumer Behavior

by Makin-Shaw, J.
Wider Reading eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Wider Reading Article

The downside of digital word of mouth and the…

by Fulgoni, G. M. and Lipsman, A.
Wider Reading Website

20 Surprising Influencer Marketing Statistics. […

by Digital Marketing Institute
Wider Reading Article

Informational and Relational Influences on…

by Shih, H.-P., Lai, K.-H. and Cheng, T. C. E.
Wider Reading eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Wider Reading eBook

Diffusion of Innovations

by Rogers E. M.
Wider Reading Article

Television Advertising and Online Shopping

by Liaukonyte, J., Teixeira, T. and Wilbur, K. C.
Wider Reading Website

A Guide to Instagram Video Formats. [online].…

by O'Brien, C.

Lesson 3

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource Video

SOSTAC Plan in Three Mins with Go-To

by PR Smith Marketing

Lesson 4

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource Video

The Five Competitive Forces That Shape Strategy

by Harvard Business Review
Essential Resource Video

Porter's Five Forces Model - Example:…

by B2Bwhiteboard
Essential Resource Website

SOSTAC planning in 3 minutes by PR Smith

by PR Smith Marketing
Essential Resource Website

How to Calculate Customer Lifetime Value

by Fontanella, C.
Wider Reading Article

The five competitive forces that shape strategy

by Porter, M. E.
Wider Reading Other

Competition Policy, and Consumer Rights

by Senate Committee on the Judiciary Subcommittee
Wider Reading Website

Firm resources and sustained competitive advantage

by Barney, J.
Wider Reading Article

Strategy Made Simple – The 3 Core Strategy…

by Hagel, J.
Wider Reading eBook

Marketing Strategy and Competitive Positioning

by Hooley, G., Nicoulaud, B., Rudd, J. M. and Lee, N.
Wider Reading eBook

A Framework for Marketing Management, Global…

by Kotler, P., & Keller, K. L.
Wider Reading eBook

The Strategic Management of Information Systems

by Peppard, J. and Ward, J.
Wider Reading eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R. M. S.
Wider Reading eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Wider Reading eBook

Strategic Marketing: Creating Competitive…

by West, D., Ford, J., Ibrahim, E., & Montecchi, M.
Wider Reading Article

How competitive forces shape strategy

by Porter, M. E.
Wider Reading eBook

Competitive Advantage

by Porter, M. E.

Lesson 5

Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Essential Resource Video

SOSTAC® Crash Course Part 1 (of 6): SITUATION…

by PR Smith Marketing
Essential Resource Website

Similarweb Digital Intelligence: Stärken Sie Ihr…

by SimilarWeb Ltd
Essential Resource Video

Turn insights into ROI with Google Analytics 4 -…

by Google Analytics
Essential Resource Video

Turn insights into ROI with Google Analytics 4 -…

by Google Analytics

Lesson 6

Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Essential Resource Website

ASOS | Online Shopping for the Latest Clothes…

by ASOS
Essential Resource Website

Setting goals for your digital marketing

by Chaffey, D.
Essential Resource Video

Mission and Vision Statement Examples: How to…

by Learn With Shopify
Essential Resource Website

Virtual tour "Sistine Chapel"

by Musei Vaticani
Essential Resource Video

SOSTAC® Crash Course MII Part 2 Objectives by PR…

by PR Smith Marketing
Essential Resource eBook

Marketing Management, Global Edition

by Kotler, P., Keller, K. L. and Chernev, A.

Lesson 7

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Essential Resource Video

Snickers Rap Battle - 60 Second Ad

by Snickers UK
Essential Resource Website

BT Family breaks up after 6 years

by Sweney, M.
Essential Resource Website

It's Not Manipulation, It's Strategic…

by TEDx Talks
Essential Resource Video

Johnnie Walker - Striding Man Commercial

by skydive204
Essential Resource Video

Johnnie Walker | Keep Walking

by Johnnie Walker
Essential Resource Article

Communication Strategies in Marketing Channels: A…

by Mohr, J. and Nevin, J. R.
Essential Resource Website

Two Questions to Ask Before Setting Your Strategy

by Reeves, M. and O'Dea, A.

Lesson 8

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource Video

What are the 4 P’s (The Marketing Mix)?

by EyeonTech
Essential Resource Article

Rejuvenating the Marketing Mix

by Shapiro, B. P.
Essential Resource Website

Here Come The Really Clever Bots - where AI meets…

by Smith, P. R.
Essential Resource Website

SEO Content and Social Media (with Joe Williams)

by Williams, J.
Essential Resource Website

How businesses can use technology to make the…

by Wright, G.

Lesson 9

Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Essential Resource Website

Post-campaign analysis (PCA) - How to review a…

by Llewellyn, G.
Essential Resource Website

How to Measure Social Media ROI

by O'Brien, C.
Essential Resource Video

Man Eats Pasta Off Subway Floor To Prove Vacuum’s…

by The Fowler Show

Lesson 10

Key Text eBook

Marketing Communications: Touchpoints, Sharing…

by Fill, C. and Turnbull, S.
Key Text eBook

Global Marketing

by Hollensen, S.
Key Text eBook

Marketing Communications: Integrating Online and…

by Smith, P. R. and Zook, Z. E.
Essential Resource Video

What Is The Difference Between a High-Context and…

by Tero Trainers
Essential Resource Article

3 Situations Where Cross-Cultural Communication…

by Toegel, G. and Barsoux, J.-L.