Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.
Key Text eBook

Digital Business and E-Commerce Management

by Chaffey, D, Hemphill, T, and Edmundson-Bird, D
Essential Resource Website

Managing digital marketing in 2020 research report

by Chaffey, D. and Chappell, M
Essential Resource Website

This Much I Learned – Pret’s Becci Dive on…

by Marketing Week
Essential Resource Website

Keep It On 2019 Report: Internet Shutdowns

by Taye, B
Essential Resource Video

Social Media Trends 2022 Summary

by Hootsuite
Essential Resource Video

Digital 2021: Global Overview Report

by Hootsuite
Essential Resource Video

Social Media Trends 2021

by Keiser, T
Essential Resource Article

COVID-19 and the Acceleration of Digital…

by Kudyba, S
Essential Resource Website

Best Global Brands 2021

by Interbrand
Essential Resource Website

How coronavirus accelerated digital adoption and…

by Williams, E. and Hudack, C
Essential Resource Video

What is the Forth Industrial Revolution?

by World Economic Forum

Lesson 2

Key Text eBook

Marketing 5.0: Technology for Humanity

by Kotler, P., Kartajaya, H. & Setiawan, I
Essential Resource Video

Flock Associates - Cadbury: Wispa Relaunch…

by Flock Associates Ltd

Lesson 3

Key Text Website

The Internet of Things will Thrive by 2025.

by Anderson, J., Rainie, L. & Duggan, M
Key Text Website

How AI is changing Digital Marketing

by O'Brien, C.
Key Text Video

Pepsi Max's Bus Shelter commercial explained

by BBC News
Key Text Website

Running on data: Activity trackers and the…

by Davenport, T. and Lucker, J
Key Text Website

7 Examples of Successful Virtual Reality Marketing

by Digital Marketing Institute
Key Text Website

AI Features - Digital Marketing Lesson

by Digital Marketing Institute
Key Text Website

How the Internet of Things Is Disrupting Digital…

by Digital Marketing Institute
Key Text Website

The complete guide to virtual reality –…

by Dredge, S
Key Text Video

The New IKEA Catalog App: Create Your Space

by Ikea USA
Key Text Video

The Impact of Augmented Reality on Retail -…

by Interactions Marketing
Key Text Website

The best smart home devises 2021

by Moscaritolo, A
Key Text Video

A Decade of Digital Dependency

by Ofcom
Key Text Website

How smart city Barcelona brough the Internet of…

by Adler, L
Key Text Website

The benefits of a mobile marketing strategy.

by Alomassor, J. M
Key Text Website

A city reinvented: How Barcelona is leading the…

by Edie
Key Text Website

Some Inspiring Uses of AI in Digital Marketing

by Hughes, D.
Key Text Website

Ikea’s fancy new AR app lets you design entire…

by White, J
Key Text Video

Happy Goggles - A virtual reality headset made…

by McDonalds, Sweden
Key Text Video

Mixed Reality Blends the Physical and Virtual…

by Microsoft HoloLens
Key Text Website

A Decade of Digital Dependency.

by Ofcom
Key Text Video

VitalConnect COVID-19 Informational Video

by VitalConnect, Inc

Lesson 4

Key Text Video

Agile Marketing: Adapting Software Development…

by Brinker, S.
Key Text Website

Creating A Data Driven Marketing Strategy

by Digital Marketing Institute
Key Text Audio

Data Driven Marketing

by Talavera, K.
Key Text Video

Always #LikeAGirl

by Always
Key Text Website

Our Epic Battle. #likeagirl

by Always
Key Text Website

Airbnb offers World Class service – Thanks to Big…

by Rizvi, S
Key Text Video

Harvard University Final Project Screencast.…

by Taylor, N
Key Text Website

Santander adopts agile marketing approach as it…

by Vizard, S
Key Text Website

Airbnb: Welcoming the World, Transforming Travel

by Boyd. C
Key Text Website

Predictive Marketing & Why You Should Look…

by Salesforce
Key Text Website

7 agile marketing techniques to help you deliver…

by Smart Insights
Key Text Website

Agile Digital Marketing, What it is and how to…

by Smart Insights
Key Text Website

Enhancing your marketing with an agile approach

by Smart Insights
Key Text eBook

Marketing 5.0: Technology for Humanity

by Kotler, P., Kartajaya, H. & Setiawan, I
Key Text Website

The Who What, Why and How of Digital Marketing.

by Alexander, L
Key Text Website

Get to Know Your Customers With HubSpot’s [Free]…

by Digital Marketing Institute
Key Text Video

Introduction to Agile Thinking

by Digital Marketing Institute
Key Text Website

Netflix: A Marketing Powerhouse

by Kay, M
Key Text Website

Data-Driven Marketing: Your Ultimate 4-Step Guide

by Lubke, K.
Key Text Website

The 15 Best Chatbot Examples in 2021

by Many Chat
Key Text Website

What Is Contextual Targeting, in the Context of…

by Riserbato. B
Key Text Website

Predictive Marketing: What it Is & How to…

by Bump, P
Key Text Website

How to Gather and Use Customer Insights to…

by Collinge, R. C.
Key Text Website

The Current State of Data-Driven Marketing

by Decker, D
Key Text Website

What is Agile Marketing.

by Ewel, J
Key Text Website

Marketing 5.0 and Understanding modern marketing…

by Think Beyond
Key Text Website

5 Real Examples of Predictive Analytics in…

by Varden. E

Lesson 5

Key Text eBook

Marketing Management

by Kotler, P. et al.
Key Text eBook

Consumer Behaviour

by Solomon, M. et al.
Essential Resource Website

The evolution of consumer behaviour in the…

by Su, B
Essential Resource Video

Blockbuster offers glimpse of movie renting past.

by The Onion
Essential Resource Video

The Zero Moment of Truth

by Think with Google
Essential Resource Video

Winning the Zero Moment of Truth - ZMOT in…

by Think with Google
Essential Resource Website

The Zero Moment of Truth Macro Study

by Anon
Essential Resource Website

Drivers of Change

by Anon
Essential Resource Video

Insights Live: The Shift in Shopping. Think with…

by L’Estrange, J & Ayto, J
Essential Resource Website

The shift in shopping: The data that reveals the…

by L’Estrange, J
Essential Resource Website

Why Consumer Behaviour is so Important in…

by Barkman, A.
Essential Resource Website

Why Consumer Behaviour is so Important in…

by Barkman, A.
Essential Resource Website

Understanding and Shaping Consumer Behaviour in…

by Charm, T. et al
Essential Resource Website

The new consumer decision journey

by Edelman, D. & Singer, M

Lesson 6

Key Text eBook

Marketing 4.0 Moving from Traditional to Digital.

by Kotler, P
Essential Resource Website

The Starbucks App. So, Rewarding

by Anon
Essential Resource Video

British Airways - #lookup in Piccadilly Circus #…

by British Airways
Essential Resource Website

What is RACE? Sticky Marketing.

by Chaffey, D
Essential Resource Website

Introducing The RACE Framework: a practical…

by Chaffey, D
Essential Resource Website

Employ an Omni-Channel Approach [video

by Digital Marketing Institute
Essential Resource Website

Omni-channel marketing with Derek Liddy.

by Digital Marketing Institute
Essential Resource Website

Omnichannel Shopping in 2030.

by McKinsey & Company
Essential Resource Video

Omnichannel Retailing

by Digital Marketing Institute
Essential Resource Website

Five brands leading the way in Omni-channel…

by Johnston, S

Lesson 7

Key Text eBook

Marketing 5.0 Technology for Humanity

by Kotler, P., Kartajaya, H. and Setiawan, I.
Key Text eBook

Sustainable Marketing

by Martin, D. and Schouten, J.
Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Essential Resource Video

Designing a Better Future | PANGAIA | #Pangaia

by Pangaia
Essential Resource Video

The Case for Letting Business Solve Social…

by Porter, M
Essential Resource Video

2018 Global Human Capital Trends: The rise of the…

by Deloitte US.
Essential Resource Video

Welcome to hiSbe Food

by HiSbe Food
Essential Resource Website

The Who What, Why and How of Digital Marketing.

by Alexander, L
Essential Resource Website

hiSbe Food

by Social Enterprise UK
Essential Resource Website

Coca Cola Life axed in the UK

by Arthur, R
Essential Resource Video

What is a Barclays Legal Eagle?

by Barclays UK
Essential Resource Website

Sustainable Marketing – Strategy, Importance and…

by Bhasin, H
Essential Resource Other

Bournville Garden Suburb: A Brief History

by Stride Treglown

Lesson 8

Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Essential Resource Video

Google - Year in Search 2020

by Google
Essential Resource Website

Case Study: How an SEO Agency Helped an Artisan…

by Kochegura, A
Essential Resource Website

How to Do Keyword Research For SEO (Beginner’s…

by Anon
Essential Resource Website

Over 25% of People Click the First Google Search…

by Southern, M. G.
Essential Resource Video

Understanding SEO(Search Engine Optimisation)

by FirstCapitalMC
Essential Resource Video

How to use the SimilarWeb for research.

by Start Up Akademia
Essential Resource Video

The HOTH: Keyword Research Tool

by The Hoth

Lesson 9

Key Text Video

Wear The Rose - Make Them Giants England Rugby…

by o2 Sports
Key Text Website

Infographic Programmatic vs. Traditional Media…

by Sahlstrom, T
Key Text Video

What are DSPs and SSPs. Differences Explained

by Setupad
Key Text Video

Programmatic Advertising Basics Explained in…

by WebFX
Key Text Website

Guide to Programmatic Advertising Jargon

by Target Internet
Key Text Video

Why you need Programmatic Advertising

by The Best Media
Key Text Video

Programmatic Display

by Digital Marketing Institute
Key Text Website

How IHG is using programmatic to disrupt the…

by Gee, R.

Lesson 10

Key Text Website

Napster loses net music copyright case

by Anon
Key Text Video

What is business ethics? IBE Pearls of Wisdom: 1

by IBE
Key Text Website

Lucy & Yak founder talks green buzzwords and…

by Campbell, M
Key Text Website

British Airways faces record £183m fine for data…

by BBC News
Key Text Video

Napster Documentary: Culture of Free | Retro…

by The New York Times
Key Text Video

Where the bloody hell are you?

by Tourism Australia USA
Key Text Website

#PandemicAndBeyond - Dilemma 6: a healthy concern

by Anon