Reading List Category
Resource Type
Lesson

Lesson 1

Key Text Website

5 Successful Social Media Campaigns You Can Learn…

by Digital Marketing Institute.
Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Lesson 2

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Key Text Website

How to Choose the Best Social Media Channels for…

by Digital Marketing Institute.

Lesson 3

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Key Text Website

How to Choose the Best Social Media Channels for…

by Digital Marketing Institute

Lesson 4

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Key Text Website

17 Best Content Marketing Examples to Boost Your…

by Brockbank, J.
Essential Resource Website

Make My Persona

by HubSpot.
Essential Resource Website

Dove and Twitter #speakbeautiful

by Shorty Awards.

Lesson 5

Key Text Website

The best times to post on social media

by Discover Social.
Key Text Website

Social media copywriting: How to compose text for…

by Zantel-Weiner, A.
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.

Lesson 6

Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text Website

Social Listening: The Best Way To Understand Your…

by Christison, C
Key Text Website

RACE marketing model

by Chaffey, D
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.

Lesson 7

Key Text Website

12 niche influencer communities you’ll want to…

by Aubagna, M.
Key Text Website

13 Influencer Marketing Campaigns to Inspire and…

by Hesterberg, K.
Key Text Website

10 Types of Niche Influencers You’ve Never Heard…

by Donawerth, S.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Essential Resource Audio

How to Create Partnerships that Reach The Masses

by Solomon, J.

Lesson 8

Key Text Website

The Definitive GDPR Checklist for Marketers

by Roberts, S.
Key Text eBook

Digital Marketing

by Chaffey, D. and Ellis-Chadwick, F.
Key Text Other

The CAP Code: The UK Code of Non-broadcast…

by Advertising Standards Agency
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text Website

An Influencer’s Guide to Making Clear That Ads…

by The Advertising Standards Authority (ASA), The Competitions and Markets Authority (CMA) and The Committee of Advertising Practise (CAP)
Key Text Other

Making Ads Responsible: How we Enforce the…

by Advertising Standards Agency

Lesson 9

Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Key Text Website

How Artificial Intelligence Can Transform…

by Zulawski, K.
Key Text Website

11 Social Media Trends Marketers Should Watch in…

by Bretous, M.

Lesson 10

Key Text Website

SOSTAC marketing planning model guide and the…

by Chaffey, D.
Key Text eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D. and Ellis-Chadwick, F.
Essential Resource Website

5 Ways That Social Listening Builds The Brand…

by Shydlovich, E.