Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Website

EU ushers in new trade defense rules

by mic
Essential Resource Video

Anti Dumping Tariffs and the Global Steel Industry

by Kallanish
Essential Resource Video

WTO's response to rise of protectionism

by CGTN
Essential Resource Website

Non-tariff measures (NTMs)

by UN Trade & Development
Essential Resource Video

Why Do Countries Trade?

by Mindlever Education Centre
Essential Resource Video

How do the WTO, World Bank and IMF work?

by bigpictv
Essential Resource Website

The Global 2000

by Murphy, A. and Schifrin, M.
Essential Resource Video

Michael Porter: Creating Shared Value

by CECP
Essential Resource Video

BMW goes to war against Chinese carmaker - part 1…

by speak4china
Essential Resource Website

The Definition of Culture

by Ibrahim, A.
Essential Resource Article

Expanding the perspective on global business

by Chibba, M.
Essential Resource Video

Why internationalise your business with Sir Terry…

by ITE Group
Essential Resource Other

WTO Annual Report 2020

by World Trade Organization
Essential Resource Video

Monochronic vs Polychronic: How Different Groups…

by Mastering Cultural Differences
Essential Resource Website

Home page

by World Trade Organization
Essential Resource Other

Chavez Seizes Assets of Oil Contractors

by Romero, S. et al.
Essential Resource Video

What Is The Difference Between a High-Context and…

by Tero Trainers
Essential Resource Website

Geert Hofstede’s Cultural Dimensions

by Clearly Cultural
Essential Resource Article

The Hofstede model

by de Mooij, M. and Hofstede, G.
Wider Reading Website

The 6-D model of national culture

by Geert Hofstede
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading Article

A Cultural Approach to Branding in the Global…

by Cayla, J. and Arnould, E. J.
Wider Reading Article

When cultures collide

by Pooley, R.
Wider Reading Website

IMF leaders admit they got sums wrong over Greece…

by Knight, J.
Wider Reading eBook

Marketing Across Cultures

by Usunier, J.-C. and Lee, J. A.
Wider Reading Website

Publications available for download

by Marieke de Mooij
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

The Role of National Culture in Advertising’s…

by Deleersnyder, B. et al.
Wider Reading Other

World Economic Outlook, October 2012: Coping with…

by International Monetary Fund
Wider Reading Article

Reflections on international marketing:…

by Cavusgil, S. and Cavusgil, E.
Wider Reading Article

A Cross-Cultural Perspective of Marketing…

by Engelen, A. and Brettel, M.

Lesson 2

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Video

12.2 The purposes of international research

by MarketResearchVideos
Essential Resource Website

Asia Pacific

by Gallup
Essential Resource Website

Fresh & Easy failure: Can UK firms make it in…

by Morris, R.
Essential Resource Website

Editorial: Tesco's American adventure was…

by Independent Voices
Essential Resource Video

Theo's Adventure Capitalists - India 1 of 4…

by RuniTravel
Essential Resource Video

12.1 Differences between domestic &…

by MarketResearchVideos
Essential Resource Article

Theodore Levitt's 'the Globalization of…

by Abdelal, R. and Tedlow, R. S.
Essential Resource Article

The competitive advantage of nations: Is Porter’s…

by Smit, A. J.
Essential Resource Video

The Six Stages of Market Research

by Adrian Camilleri
Essential Resource eBook

Marketing Research

by McDaniel, C. and Gates, R.
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading Website

Get To Know Your Customers: A Segmentation Case…

by Bhatia, V.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

An Exposition of Empirical Research into…

by Greenley, G. E.
Wider Reading Article

Using Generic Strategies: Some Caveats

by Lim Gaik, E.
Wider Reading Article

Methodological Problems Associated with…

by McDonald, M. H. B.

Lesson 3

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Video

Philip Kotler: Marketing Strategy

by London Business Forum
Essential Resource Video

Coca-Cola Content 2020 Part One

by We are Cognitive
Essential Resource Website

Apple admits it has a human rights problem

by Foley, S.
Essential Resource Website

Despite the factory collapse in Bangladesh,…

by Hamilton, C.
Essential Resource Website

Dairy farmers threaten more protests over milk…

by BBC News
Essential Resource Video

The Silk Road: Connecting the ancient world…

by TED-Ed
Essential Resource Website

Strategy formulation

by Reference for Business
Essential Resource Video

Entry mode decision - Internationalisation -…

by Tine Juhl
Essential Resource Video

Intl Global Strategy Company Choice Part 1.flv

by Richard Lynch
Essential Resource Video

"Glocalization:" Why Going Global Means…

by National Retail Federation
Essential Resource Website

Coca-Cola's Joe Tripodi On Staying Relevant

by Dan, A.
Essential Resource Video

The importance of cultivating a global mindset |…

by TEDx Talks
Essential Resource Website

Ethical issues remain in the fashion industry

by McClelland, J.
Essential Resource Article

Challenges and conceptions of globalization: An…

by Bond, C. and O'Byrne, D. J.
Essential Resource Video

Coca-Cola Content 2020 Part Two

by We are Cognitive
Essential Resource Website

Summary of the GE/McKinsey Matrix

by Value Based Management
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading Article

Evolution of Global Marketing Strategy: Scale,…

by Douglas, S. P. and Craig, C. S.
Wider Reading Website

Summary of ADL Model

by Value Based Management
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Website

Mobiles earn out of Africa

by Spanier, G.
Wider Reading Article

Globalisation Versus Differentiation as…

by Baker, M. J.
Wider Reading Article

Global Marketing Myopia

by Douglas, S. P. and Craig, S. C.

Lesson 4

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Website

Home page

by Department for Business & Trade
Essential Resource Video

CounterCulture 3 Italy

by paulpoduk
Essential Resource Other

Enhancing the Role of SMEs in Global Value Chains

by OECD
Essential Resource Website

Home page

by IDA Ireland
Essential Resource Video

Exporting is GREAT - advice from Ken Hom

by UK Trade & Investment (UKTI)
Essential Resource Video

1 - Introduction to Export - Clive's Guide…

by Cumbria Growth Hub
Essential Resource Video

Your Export Journey: Things to consider and who…

by UK Trade & Investment (UKTI)
Essential Resource eBook

The Customer is NOT Always Right? Marketing…

by Campbell, C. L. (eds)
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

Twitter: a Viable Marketing Tool for SMEs?

by Bulearca, M. and Bulearca, S.
Wider Reading Article

SME Strategies: An Assessment Of High vs. Low…

by Daesoo, K. et al.
Wider Reading Article

Strategy in internationally oriented European SMEs

by Hagen, B. et al.
Wider Reading Article

Entrepreneurship and Marketing Strategy: The SME…

by Knight, G.
Wider Reading Article

Domestic Competitive Strategy and Export…

by Stewart, D. B.

Lesson 5

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Video

Market Entry Strategies - HSI

by HSI - Holt and Sons International
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Video

SABMiller's Capitalises on Emerging Markets…

by Financial Times
Essential Resource Website

Starbucks and Boyu Announce Joint Venture for the…

by Starbucks
Essential Resource Website

Why Volkswagen Chose Chattanooga For Its Sole U.S…

by Greater Chattanooga Economic Partnership
Essential Resource Website

The Ad That Changed Super Bowl Commercials Forever

by Sanburn, J.
Essential Resource Video

Cadbury Board Agrees to Krafts $19.7 Billion…

by Bloomberg Originals
Essential Resource Website

Global Investment Guide: How To Invest In Brazil

by Zervos, S.
Essential Resource Video

Marketing in China

by nzbusiness
Essential Resource Video

Market Outlook: Are There Opportunities in Asia?

by Bloomberg
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Video

How to Craft a Winning Market Entry Strategy:…

by Donald McMichael
Essential Resource Website

Tesco in talks with China Resources Enterprise

by BBC News
Essential Resource Article

Kraft’s acquisition of Cadbury: Was it an…

by Anwar, S. T.
Essential Resource Website

Why Your Country's Culture Is A Key…

by Loubier, A.
Essential Resource Website

Prudential plc (UK) announces Joint Venture with…

by Prudential
Essential Resource Video

Cultural Diversity: Doing Business in Brazil

by tco international - accelerating global agility
Essential Resource Website

Doing Business in Brazil

by Deloitte
Essential Resource Video

Doing business in China (Full Episode)

by Airport Economist
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

When cultures collide

by Pooley, R.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading Article

Which Market Entry and Product Line Strategies…

by Cherian, J. et al.
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading Article

Factors Influencing International Retailers’…

by Doherty, A. M.

Lesson 6

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Video

What if there was no advertising? | George Nimeh…

by TEDx Talks
Essential Resource Video

"Mobile Marketing Magic" - Thoughtful…

by ThoughtfulChina
Essential Resource Other

MagiCan went wrong, but Coca-Cola remains strong

by Schultz, D.
Essential Resource Video

Olympic song "Beijing Welcomes You" (…

by icecreamb0y
Essential Resource Video

BBC London 2012 Olympic Games advert (full length)

by tehguy3
Essential Resource Video

Difference between Customisation (Adaptation) vs…

by School of Learning
Essential Resource Video

Kotler 2008 brand management

by fado86
Essential Resource Video

Kevin Lane Keller 'Brand Planning'

by sogiants
Essential Resource Video

A Guide for Prioritizing Marketing Communications…

by TEDx Talks
Essential Resource Video

What is Integrated Marketing?

by Tribus
Essential Resource Video

The Digital Market | Sir Martin Sorrell | Oxford…

by OxfordUnion
Essential Resource Video

Sir Martin Sorrell on What is Coming Next in the…

by International Advertising Association Videos by OnScroll.com
Essential Resource Video

Oreos in China (Example of Product Adaptation…

by geoffdasilva
Essential Resource Article

Standardization versus adaptation of…

by Theodosiou, M. and Leonidou, L. C.
Essential Resource Article

Cross-Cultural Advertising Research: What Do We…

by Dahl, S.
Essential Resource Article

Cross-Cultural Consumer Behavior: A Review of…

by de Mooij, M. and Hofstede, G.
Wider Reading Website

Ikea apologises over removal of women from Saudi…

by Quinn, B. and agencies
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

Language Matters in Global Communication

by Fischoff, B. and Kadvany, C. M.
Wider Reading Article

Export Promotion Strategy and Performance: The…

by Hultman, M. et al.
Wider Reading Article

When Does International Marketing Standardization…

by Schilke, O. et al.
Wider Reading Article

Cross-Cultural Issues in Marketing Communications…

by Tian, K. and Borges, L.
Wider Reading Article

Intercultural Communication in Global Business:…

by Washington, M. et al.
Wider Reading Website

Hall's cultural factors

by Changing Minds
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading Article

Convergence and Divergence: Developing a…

by Douglas, S. P. and Craig, C. S.

Lesson 7

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Video

The Predictive Enterprise: Where data science…

by DHL
Essential Resource eBook

Global Logistics

by Sweeney, E. and Waters, D.
Essential Resource Video

On-Demand Webinar: 12 steps to strategic sourcing…

by Zycus Inc.
Essential Resource Video

On-Demand Webinar: 12 steps to strategic sourcing…

by Zycus Inc.
Essential Resource Video

From strategic sourcing to procurement performance

by ATKPAS
Essential Resource Video

The Ethics of Global Sourcing

by Big Think
Essential Resource Video

DHL International Supply Chain

by DHL
Essential Resource Video

On-Demand Webinar: 12 steps to strategic sourcing…

by Zycus Inc.
Essential Resource Article

The Future of Logistics in Emerging Markets-Fuzzy…

by Hirschinger, M. et al.
Essential Resource eBook

Creating Marketing Magic and Innovative Future…

by Stieler, M. (eds)
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

Managing International Distribution Channel…

by Mehta, R. et al.
Wider Reading Article

International Standardization of Channel…

by Shoham, A. et al.
Wider Reading Article

The Emerging Global Direct Distribution Business…

by Shong-Iee, I. S.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading Article

Logistics service capabilities and firm…

by Lu, C.-S. and Yang, C.-C.

Lesson 8

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Video

Amazon CEO: Focus on customer is key

by CNN
Essential Resource Other

Why better understanding of price vital to drive…

by Graham, A.
Essential Resource Video

Transfer Pricing 2015

by PwC Luxembourg
Essential Resource Website

Here’s how Caffe Nero made £2bn in sales but didn…

by Sikka, P.
Essential Resource Website

The EU’s dangerous quest for tax harmonisation…

by Wild, A.
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading Article

Segmented Switchers and Retailer Pricing…

by Koçaş, C. and Bohlmann, J. D.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Article

Pricing and Inventory Strategies for a Two-Stage…

by Niu, R. H. et al.
Wider Reading Article

Transfer Pricing Strategies and the Impact on…

by Tully, B.

Lesson 9

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Website

Home page

by ModusLink
Essential Resource Website

Online Trends & Statistics for UK, Europe…

by Centre for Retail Research
Essential Resource Website

How Businesses Use Social Media Infographic

by Hiscox Experts
Essential Resource Website

History of the Dot-Com Bubble Burst and How to…

by Smith, K.
Essential Resource Video

Alibaba IPO: Just How Big Is China's E-…

by Bloomberg Originals
Essential Resource Video

Integrated Marketing Campaigns - An introduction

by Tine Juhl
Essential Resource Website

How to Properly Use Social Media to Fit Your…

by Cohn, C.
Essential Resource Article

Global Social Media Usage: Insights Into Reaching…

by Singh, N. et al.
Wider Reading Website

Home page

by Alibaba
Wider Reading eBook

Digital Business and E-commerce

by Chaffey, D. et al.
Wider Reading Other

Strategy and the new economics of information

by Evans, P. B. and Wurster, T. S.
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Website

Home page

by Amazon
Wider Reading Website

Home page

by John Lewis
Wider Reading Article

Drivers of International E-Tail Performance: The…

by Colton, D. A. et al.

Lesson 10

Key Text eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Essential Resource Article

A revised framework for digital transformation…

by Wurm, B. et al.
Essential Resource Website

Business Objectives and Goals of a Website

by SeyeneCo
Essential Resource Website

5 Reasons Why Your Offline Business Must Have an…

by Fleming, H.
Essential Resource Article

The Influence of High- and Low-Context…

by Usunier, J.-C. and Roulin, N.
Essential Resource Website

Aim high but keep your feet on the ground to…

by Real Business
Essential Resource Website

Home page

by Shell
Essential Resource Website

Home page

by eBay
Essential Resource Video

Customer Service Hotline

by Studio C
Essential Resource Website

The Customer Lifetime Value Equation: Will It Pay…

by Knowledge at Wharton
Essential Resource eBook

Competing on Analytics

by Davenport, T. and Harris, J.
Essential Resource Website

Marketing models that have stood the test of time

by Chaffey, D.
Essential Resource Website

Home page

by British Airways
Essential Resource Website

What is Customer Lifetime Value?

by Patel, N.
Essential Resource eBook

Serviceology for Smart Service System

by Sawatani, Y. et al.
Wider Reading eBook

Global Marketing

by Hollensen, S. and Bogdanovic, A.
Wider Reading Article

Drivers of International E-Tail Performance: The…

by Colton, D. A. et al.
Wider Reading eBook

Essentials of International Marketing

by Brady, D. L.
Wider Reading eBook

Corporate Communication

by Lerbinger, O.
Wider Reading Other

Strategy and the new economics of information

by Evans, P. B. and Wurster, T. S.