Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Design Management

by Best, K.
Key Text eBook

Design Management Case Studies

by Hands, D., Ingram, J., and Jerrard, R.
Key Text eBook

Out of Our Minds: Learning to be Creative

by Robinson, K.
Essential Resource Video

Sunil Prashara: How complex global organizations…

by TED Talks
Essential Resource Video

How great leaders inspire action - Simon Sinek

by TEDxPuget Sound
Essential Resource Other

NEWS ANALYSIS: The Cox Review revisited

by Design Week
Wider Reading eBook

Design Management

by Hands, D.
Wider Reading eBook

Studying Leadership

by Schedlitzki, D. and Edwards, G.
Wider Reading eBook

The Handbook of Design Management

by Cooper, R., Junginger, S., and Lockwood, T.
Wider Reading eBook

Leading Public Design

by Bason, C.
Wider Reading eBook

Design Management

by Emmitt, S.
Wider Reading eBook

Managing Design.

by LeFevre, M.
Wider Reading eBook

Design Leadership

by Turner, R.
Wider Reading eBook

The Design Manager’s Handbook.

by Eynon, J.
Wider Reading eBook

Building a Values-Driven Organization

by Barrett, R.

Lesson 2

Key Text eBook

Brand Management

by Beverland, M. and Cankurtaran, P.
Key Text eBook

Design Management

by Best, K.
Essential Resource eBook

The Handbook of Design Management

by Cooper, R., Junginger, S., and Lockwood, T.
Essential Resource Article

Dealing with Uncertainty and Ambiguity in a…

by Aubry, M. et al.
Essential Resource Article

A Design Frontier: Corporate Identity and Design…

by Gorb, P. and Raymond, T.
Essential Resource Audio

Creative Design & Project Management with…

by Harned, B.
Essential Resource eBook

Managing Design.

by LeFevre, M.
Essential Resource eBook

Mind Maps at Work

by Buzan, T.
Essential Resource Video

Articulating Design Decisions

by UXLx – User Experience Lisbon
Wider Reading eBook

Sustainable Thinking

by Sherin, A.
Wider Reading eBook

The Fundamentals of Design Management

by Best, K.
Wider Reading eBook

Design Management

by Hands, D.
Wider Reading eBook

The Design Manager’s Handbook.

by Eynon, J.

Lesson 3

Key Text eBook

Design Management

by Best, K.
Essential Resource Video

The Power of Deliberate Creative Teams: Amy…

by TEDx Talks
Essential Resource Video

Henry Mintzberg on Rebalancing Society

by CoachingOurselves
Essential Resource Video

What Diversity & Inclusion is REALLY About |…

by Simon Sinek
Essential Resource Website

Networks of quality accommodation and support, to…

by Design Council
Essential Resource Website

Unlocking creativity in the name of inclusion

by IDEO
Wider Reading Article

Collaborative design: what is it? Automation in…

by Kvan, T.
Wider Reading eBook

Managing Design

by LeFevre, M.
Wider Reading eBook

Interaction Design

by Rogers, Y., Sharp, H., and Preece, J.
Wider Reading eBook

Critical Design in Context

by Malpass, M.
Wider Reading Website

Are Focus Groups a Useful Research Technique in…

by Richardson, J
Wider Reading eBook

Basics Graphic Design 02: Design Research

by Leonard, N. and Ambrose, G.
Wider Reading Website

New Best Practices for Leading Hybrid Creative…

by Lindberg, O.
Wider Reading Website

Maintaining Team Engagement in Time of Remote Work

by Rosen, R.
Wider Reading Article

How and where diversity drives financial…

by Lorenzo, R. and Reeves, M.
Wider Reading eBook

Strategic People Management and Development

by Rees, G. and French, R.
Wider Reading eBook

Design Thinking

by Pressman, A.
Wider Reading Website

E-waste and the Scandinavian lifestyle

by McGovern, G.

Lesson 4

Key Text eBook

Design Management

by Best, K.
Key Text eBook

Advertising by Design

by Landa, R.
Essential Resource Website

Project manager vs creative: We explore how the…

by Represent
Essential Resource Video

How will work from home work after Covid?

by Bloomberg Originals
Essential Resource Video

2. The design process (creating design briefs) |…

by Canva
Essential Resource Video

Introduction to PESTLE analysis

by LucidityHQ
Essential Resource Video

What is design process?

by Create Hub
Essential Resource Video

Google’s flexible workspace

by Fast Company
Essential Resource Video

HiVE coworking space – Virtual tour

by HiVE Vancouver
Essential Resource Video

Edward de Bono – discusses the six thinking hats

by Indigo TrainingUK
Wider Reading eBook

Introduction to Graphic Design

by Sherin, A.
Wider Reading Audio

Episode 009: The Role of the Design Manager

by UX Maturity Podcast
Wider Reading eBook

The Fundamentals of Design Management

by Best, K.
Wider Reading eBook

The Graphic Design Process

by Nottingham, A. and Stout, J.
Wider Reading eBook

Managing Teams

by Harvard Business Review
Wider Reading eBook

Summary: Serious Creativity

by BusinessNews
Wider Reading eBook

Design Thinking for Visual Communication

by Ambrose, G. and Harris, P.
Wider Reading Website

A practical guide to running effective design…

by Yu, S. and Royer, D.
Wider Reading eBook

Creating a Brand Identity: A Guide for Designers

by Slade-Brooking, C.

Lesson 5

Key Text eBook

Design Management

by Best, K.
Essential Resource Video

Design is [Business] – The merging reality of…

by Google Design
Essential Resource Video

Strategy as Choice | Nick Hansen |…

by TEDx Talks
Essential Resource Audio

Episode 224: The business value of design with…

by UX Podcast
Essential Resource Website

Design as an enabler of change

by Best, K.
Essential Resource eBook

Strategic Planning

by Steiner, G. A.
Essential Resource Article

The experimental roots of revolutionary vision

by Barthélemy, J.
Essential Resource Website

The Business Value of Design

by Sheppard, B. et al
Essential Resource eBook

Strategic Management: A Competitive Advantage…

by David, F. R., David, F. R. and David, M. E.
Wider Reading eBook

Design Management

by Hands, D.
Wider Reading eBook

Brand-driven Innovation

by Abbing, E. R.
Wider Reading eBook

The Strategist.

by Montgomery, C.
Wider Reading Other

The futures toolkit 2nd Edition

by Government Office for Science
Wider Reading eBook

The Handbook of Design Management

by Cooper, R., Junginger, S., and Lockwood, T.
Wider Reading eBook

Strategy Safari. 2nd edition.

by Mintzberg, H., Ahlstrand, B., and Lampel, J.
Wider Reading Website

Strategy: definitions and meanings

by Nickols, F.

Lesson 6

Key Text eBook

Vision and Values in Design Management

by Hands, D.
Key Text eBook

Design Management

by Best, K.
Key Text eBook

The Fundamentals of Design Management

by Best, K.
Key Text eBook

Packaging the Brand

by Ambrose, G. and Harris, P.
Key Text eBook

The Fundamentals of Branding

by Davis, M.
Essential Resource Video

6 million+ women enabled as part of our 5by20® …

by Coca-Cola Co.
Essential Resource Video

What positioning is and why product marketers are…

by Product Marketing Alliance
Essential Resource eBook

Inclusive branding: The why and how of a holistic…

by Schmidt, K. and Ludlow, C., eds.
Essential Resource Other

Greater expectations: The age of the stakeholder…

by PWC
Essential Resource Article

The myth of the ethical consumer – do ethics…

by Carrigan, M. and Attala, A.
Essential Resource Video

Equality Diversity & Inclusion in 2021 – WHAT…

by Nathifa
Essential Resource Website

The importance of Design for Start-ups

by Brandon, K. H.
Essential Resource Video

How Great Leaders Inspire Action

by Sinek, S.
Essential Resource Website

Brand awareness campaign case studies

by Walgrove, A.
Essential Resource eBook

Inclusive Branding: The why and how of a holistic…

by Schmidt, K. and Ludlow, C., eds.
Wider Reading Other

Diversity wins: How inclusion matters

by McKinsey & Company
Wider Reading Other

Employee ownership: company model documentation

by Department for business innovation & Skills
Wider Reading Website

Combatting greenwashing in Denmark – new guidance…

by Magnusson
Wider Reading eBook

Design for Business

by Muratovski, G.

Lesson 7

Key Text eBook

Designing Brand Identity

by Wheeler, A.
Key Text eBook

Design for Business

by Muratovski, G.
Key Text eBook

Brand Bible

by Millman, D.
Essential Resource Website

The importance of brand equity and how to…

by Cullather, D.
Essential Resource Audio

What brands look for in content creators and…

by The Creative Edition Podcast
Essential Resource Video

Carlsberg - Probably the best poster in the world…

by Fold7 - Creative Advertising Agency London
Essential Resource Video

John Lewis bring Monty the Penguin to life at…

by Think With Google
Essential Resource Video

Intellectual property: copyright, trademarks, and…

by MrBrownCS
Essential Resource eBook

Positioning the Brand

by Riezebos, R. and van der Grinten, J.
Wider Reading Video

How to create a brand style guide?

by Yes I’m a Designer
Wider Reading Video

How to create a brand style guide

by bit.ao
Wider Reading eBook

Brand Identity Essentials

by Budelmann, K., Kim, Y., and Wozniak, C.
Wider Reading eBook

The Fundamentals of Branding

by Davis, M.
Wider Reading eBook

Brand Positioning

by Kostelijk, E. and Alsem, K. J.
Wider Reading eBook

Personal Branding for Dummies. 2nd edition.

by Chritton, S.
Wider Reading eBook

Gender, Branding, and the Modern Music Industry

by Lieb, K. J.
Wider Reading eBook

Intellectual Property. 9th edition.

by Bainbridge, D.
Wider Reading Website

How to check if your design has been copied

by Creger, R.
Wider Reading Website

The Branding Guidelines Archive

by Branding Style Guides
Wider Reading eBook

The Brand and Its History

by Saiz, P. and Castro, R.
Wider Reading Website

Things every designer should know about…

by Karmer, L.
Wider Reading eBook

Advanced Brand Management

by Temporal, P.

Lesson 8

Key Text eBook

The Design Thinking Toolbox.

by Lewrick, M., Link, P., and Leifer, L.
Key Text eBook

A Crowdfunder’s Strategy Guide

by Stegmaier, J.
Key Text eBook

Design Management

by Best, K.
Essential Resource Website

Modern marketing: What is it, what it isn’t, and…

by Armstrong, S., et al.
Essential Resource Website

Market dynamics: Making malaria care affordable,…

by PATH
Essential Resource Website

Product differentiation is the secret ingredient…

by Saxena, D.
Essential Resource Video

Competitor analysis framework: The 5-step guide…

by Sleeknote
Essential Resource Audio

Driving innovation

by eCorner
Essential Resource Video

Steve Jobs about go to market strategy

by Visionaries and Leaders
Essential Resource Video

How To Create a Killer Go-To-Market (GTM)…

by Dreamit
Wider Reading Website

Culture and Market Forces

by Ezega
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G., and Balasubramanian, S.
Wider Reading eBook

Market Society.

by Slater, D. and Tonkiss, F.
Wider Reading Website

Competitor analysis: What it is and how to…

by Mailchimp
Wider Reading eBook

Competitor Analysis in Financial Services

by Youngman, I.
Wider Reading Website

Crowdfunding success and failure: what actually…

by Crosetto, P. and Regner, T.
Wider Reading Website

Distribution channel

by Fernando, J.
Wider Reading eBook

Brand Management

by Beverland, M.
Wider Reading Website

8 channels of distribution for marketing (…

by Keleher, J.
Wider Reading Website

The power of differentiation marketing: How to…

by Shultz, A.

Lesson 9

Key Text eBook

Ten Types of Innovation

by Keeley, L., Walters, H. and Pikkel, R.
Key Text eBook

Design Management

by Best, K.
Essential Resource Website

What is innovation?

by ideatovalue
Essential Resource Video

#16: IDEO's Tom Kelley is Design Thinking…

by High Resolution
Essential Resource Video

How to develop customer metrics that will give…

by Marr, B.
Essential Resource Video

How to measure process performance

by Sheila Shaffie – ProcessArc
Essential Resource Website

The complicated ethics of design awards

by International Council of Design
Essential Resource Video

A’ Design Award – Mission and Vision

by A’ Design Award
Essential Resource Video

Nathan Marston on innovation & creativity

by McKinsey & Company
Essential Resource Article

Promoting innovation in healthcare

by Kelly, C. J. and Young, A. J.
Essential Resource Website

Death to design awards

by Popova, M.
Wider Reading Article

Central problems in the management of innovation

by Van de Ven, A. H.
Wider Reading Article

The DMI Design Value Scorecard: A new design…

by Westcott, M. et al.
Wider Reading eBook

Managing Design.

by LeFevre, M.
Wider Reading Video

Stanze – Milan Design Week 2021

by MOROSOfficial
Wider Reading eBook

Marketing Theory

by Baker, M. J. and Saran, M.
Wider Reading Website

The ‘third way’ to innovate

by IEDP
Wider Reading Website

Where innovation creates value

by Bhidé, A.
Wider Reading Article

Value innovation: The strategic logic of high…

by Kim, W. C. and Mauborgne, R.
Wider Reading eBook

Marketing Value Metrics

by McDonald, M., Mouncey, P., and Maklan, S.
Wider Reading eBook

Brand Admiration.

by Park, W., MacInnis, D. and Eisingerich, A.
Wider Reading Website

The 10 most famous awards around

by Deegan, L.
Wider Reading Video

DBA Design Effectiveness Awards 2021 online…

by DBA Design Business Association
Wider Reading Video

DDA21 | Open Call

by Dutch Design Awards

Lesson 10

Key Text eBook

The Secrets of Big Business Innovation

by Taylor, D.
Key Text eBook

The Fundamentals of Branding

by Davis, M.
Key Text eBook

Design by IKEA

by Kristoffersson, S.
Key Text eBook

Design Management

by Best, K.
Key Text eBook

Principles of Marketing, Global Edition

by Kotler, P., Armstrong, G., and Balasubramanian, S.
Essential Resource Video

15 social entrepreneurs and their crazy ideas (…

by DLDconference
Essential Resource Other

Government at a Glance 2011

by OECD
Essential Resource Other

Design: Delivering a new approach to growth

by Design Council
Essential Resource Video

The Design Economy

by Design Council
Essential Resource Website

The Future is Design

by Design Council
Essential Resource Website

Design Economy

by Design Council
Essential Resource Audio

Episode 6: Entrepreneurship with Helene and Seth…

by Sinek, S.
Essential Resource Video

The artist is dead. Long live the creative…

by TEDxTalks
Essential Resource Video

Whatever the question, design has an answer

by Design Council
Essential Resource Video

Accelerate 2020

by Open City
Essential Resource Other

Principles of Marketing, Global Edition [online…

by Kotler, P. and Armstrong, G.
Wider Reading eBook

Business Model You. 2nd edition.

by Clark, T., Osterwalder, A., Pigneur, Y., Hazen, B., and Smith, A.
Wider Reading eBook

The Risk-Driven Business Model

by Girotra, K. and Netessine, S.
Wider Reading Video

Design for growth: Public services

by Design Council
Wider Reading eBook

The Business Model Book.

by Bock, A. and George, G.
Wider Reading Article

The R&D Canvas: A Design Thinking Tool for…

by Santos, J. M. R. C. A. and Brandao, A. S.
Wider Reading Video

The customer development process. 2 minutes to…

by Blank, S.
Wider Reading Video

Doing customer discovery is like searching for…

by Blank, S.
Wider Reading Other

Building our industrial strategy

by Department for Business, Energy & Industry Strategy
Wider Reading Video

Design for growth: Manufacturing

by Design Council
Wider Reading Video

Design for growth: Built environment

by Design Council