Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Visual Research: An Introduction to Research…

by Noble, I. and Bestley, R.
Essential Resource eBook

Creative Research: The Theory and Practice of…

by Collins, H.

Lesson 2

Key Text eBook

Visual Research: An Introduction to Research…

by Noble, I. and Bestley, R.
Essential Resource Website

The Top 10 Time Management Tips To Work Smarter,…

by Marr, B.
Essential Resource eBook

How Designers Think: The Design Process…

by Lawson, B.
Essential Resource Article

Creativity and the role of the leader

by Amabile, T. M. and Khaire, M.
Essential Resource eBook

Project Risk Analysis and Management Guide

by Association for Project Management
Essential Resource eBook

APM Project Fundamentals Qualification Study Guide

by Association for Project Management
Essential Resource eBook

The SAGE Encyclopedia of Communication Research…

by Allen, M., ed
Essential Resource eBook

The Marketing Book

by Baker, M. J. and Hart, S.
Essential Resource eBook

Essentials of Marketing

by Blythe, J. and Martin, J.
Essential Resource Website

Why businesses can't manage creativity

by Allen, J.

Lesson 3

Key Text eBook

Principles and Practice of Marketing

by Jobber, D. and Ellis-Chadwick, F.
Essential Resource Video

Global Compact+15: Business as a Force for Good

by United Nations Global Compact
Essential Resource Website

Principles for Responsible Management Education

by PRME
Essential Resource Website

Adidas Corporate Social Responsibility (CSR) and…

by Dean, M.
Essential Resource Website

Ikea’s example corporate social responsibility…

by Newell, G.

Lesson 4

Key Text eBook

Build Better Products: A Modern Approach to…

by Klein, L.
Key Text eBook

The Lean Product Lifecycle: How to make products…

by Viki, T., Strong, C. and Kresojevic, S.
Key Text eBook

The Lean Product Playbook: How to Innovate with…

by Olsen, D.
Key Text eBook

Product Management For Dummies

by Lawley, B. and Schure, P.
Essential Resource Video

Giovanni Corazza: Creativity: Fast Changes…

by Corazza, G.

Lesson 5

Key Text eBook

Build Better Products: A Modern Approach to…

by Klein, L.
Key Text eBook

Product Management For Dummies

by Lawley, B. and Schure, P.
Key Text eBook

The Lean Product Lifecycle: How to make products…

by Viki, T., Strong, C. and Kresojevic, S.
Essential Resource eBook

CIM Coursebook: The Marketing Planning Process

by Donnelly, R., Harrison, G. and Megicks, P.
Essential Resource Video

Paul Brandt: The Art of the Pivot | TED Talk

by Brandt, P.

Lesson 6

Key Text eBook

The Lean Product Lifecycle: How to make products…

by Viki, T., Strong, C. and Kresojevic, S.
Key Text eBook

The Lean Product Playbook: How to Innovate with…

by Olsen, D.
Essential Resource Video

Solving big problems with tiny prototypes: Joel…

by TEDx Talks

Lesson 7

Key Text eBook

Product Management For Dummies

by Lawley, B. and Schure, P.
Essential Resource Website

Marketing plan for your product launch

by MaRS
Essential Resource Website

10 inspirational quotes to help you launch your…

by Bradshaw, A.
Essential Resource Website

AARRR pirate metrics framework

by ProductPlan
Essential Resource Website

Setting goals for a new product launch

by MaRS

Lesson 8

Key Text eBook

Visual Research: An Introduction to Research…

by Noble, I. and Bestley, R.

Lesson 9

Key Text eBook

Visual Research: An Introduction to Research…

by Noble, I. and Bestley, R.
Essential Resource Website

Can Bad Data Undermine Good Conclusions?

by Hansen, M.
Essential Resource eBook

Research Methods: A Practical Guide for the…

by Matthews, B. and Ross, L.
Essential Resource Website

Information is Beautiful

by Information is Beautiful
Essential Resource Video

David McCandless: The beauty of data…

by McCandless, D.
Essential Resource Website

A Guide To The Methods, Benefits & Problems…

by Calzon, B.
Essential Resource Website

Popular Techniques for Visualizing Qualitative…

by Long, A.
Essential Resource eBook

Technical Communication, Global Edition

by Lannon, J. M. and Gurak, L. J.
Essential Resource eBook

Creative Research: The Theory and Practice of…

by Collins, H.
Essential Resource Website

Organizing Information Is Finite

by Duarte, N.

Lesson 10

Key Text eBook

The Reflective Practice Guide: An…

by Bassot, B.
Essential Resource Video

The Benefits of Reflective Practice

by HCPC