Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

An Introduction to Data Analysis: Quantitive,…

by Bergin, T.
Key Text eBook

Customer and Business Analytics: Applied Data…

by Putler, D. S. and Krider, R. E.
Key Text eBook

IBM SPSS Modeler Essentials

by Salcedo, J. and McCormick, K.
Essential Resource Website

Free Mind Map Maker - Online Mind Mapping…

by Canva

Lesson 2

Key Text eBook

Data Mining and Predictive Analytics

by Larose, D. T. and Larose, C. D.
Key Text eBook

IBM SPSS Essentials: Managing and Analyzing…

by Kulas, J., Roji, R. G. P. P. and Smith, A.
Key Text eBook

IBM SPSS Modeler Essentials

by Salcedo, J. and McCormick, K.
Key Text eBook

Customer and Business Analytics: Applied Data…

by Putler, D. S. and Krider, R. E.
Essential Resource Website

E-Retail Example--Model Assessment - IBM…

by IBM
Essential Resource Website

E-Retail Example--Model Building - IBM…

by IBM
Essential Resource Website

E-Retail Example--Test Design - IBM Documentation

by IBM
Essential Resource Website

E-Retail Example--Evaluating Results - IBM…

by IBM
Essential Resource Website

E-Retail Example--Review Report - IBM…

by IBM
Essential Resource Website

E-Retail Example--Next Steps - IBM Documentation

by IBM
Essential Resource Website

E-Retail Example--Deployment Planning - IBM…

by IBM
Essential Resource Website

E-Retail Example--Monitoring and Maintenance -…

by IBM
Essential Resource Website

E-Retail Example--Data Mining Goals - IBM…

by IBM
Essential Resource Website

E-Retail Example--Initial Data Collection - IBM…

by IBM
Essential Resource Website

E-Retail Example--Integrating Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Modeling Techniques - IBM…

by IBM
Essential Resource Website

E-Retail Example--Final Report - IBM Documentation

by IBM
Essential Resource Article

Modus operandi modelling of group offending: a…

by Adderley, R. and Musgrove, P.
Essential Resource Website

E-Retail Example--Finding Business Objectives -…

by IBM
Essential Resource Website

E-Retail Example--Describing Data - IBM…

by IBM
Essential Resource Article

Exploring Poverty Traps and Social Exclusion in…

by Adato, M., Carter, M. R. and May, J.
Essential Resource Article

A Case Study of Evaluating Job Readiness with…

by Wowczko, I.
Essential Resource Website

E-Retail Example--Constructing Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Cleaning Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Selecting Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Assessing the Situation - IBM…

by IBM

Lesson 3

Key Text eBook

Customer and Business Analytics: Applied Data…

by Putler, D. S. and Krider, R. E.
Essential Resource Article

To Explain or to Predict?

by Shmueli, G.

Lesson 4

Key Text eBook

Essentials of Business Research Methods

by Hair, J. F., Jr. et al.
Essential Resource Article

A 13-Year Content Analysis of Survey Methodology…

by Macias, W. et al.
Essential Resource Article

Preparing and conducting interviews to collect…

by Doody, O. and Noonan, M.

Lesson 5

Key Text eBook

Essentials of Business Research Methods

by Hair, J. F., Jr. et al.
Essential Resource Website

Data-swamped US spy agencies put hopes on…

by AFP
Essential Resource Article

Data Cleaning: Problems and Current Approaches

by Rahm, E. and Do, H. H.
Essential Resource Article

Tidy Data

by Wickham, H.
Essential Resource Website

The Moral Hazard of Big Data

by Harris, M.
Essential Resource eBook

Big Data, Big Analytics: Emerging Business…

by Minelli, M., Chambers, M. and Dhiraj, A.
Essential Resource Website

Patient experience feedback: we need to engage…

by Rivas, C.
Essential Resource Article

Implementation of smart city concept: A case of…

by Syalianda, S. I. and Kusumastuti, R. D.

Lesson 6

Key Text eBook

IBM SPSS Essentials: Managing and Analyzing…

by Kulas, J., Roji, R. G. P. P. and Smith, A.
Essential Resource eBook

Information-Driven Business: How to Manage Data…

by Hillard, R.
Essential Resource Article

Exploring Poverty Traps and Social Exclusion in…

by Adato, M., Carter, M. R. and May, J.
Essential Resource eBook

Fundamentals of Statistics

by Mulholland, H. and Jones, C. R.

Lesson 7

Key Text eBook

Quantitative Methods: For Business, Management…

by Swift, L. and Piff, S.
Key Text eBook

The Data Science Handbook

by Cady, F.
Essential Resource Video

Mona Chalabi: 3 ways to spot a bad statistic |…

by TED
Essential Resource eBook

Statistical Methods for Psychology

by Howell, D. C.
Essential Resource Website

So You Think You Can Stats

by nadbor
Essential Resource Website

Paradoxes of probability and other statistical…

by Woodcock, S.

Lesson 8

Key Text eBook

Quantitative Methods: For Business, Management…

by Swift, L. and Piff, S.
Essential Resource Article

8 Ways Machine Learning Is Improving Companies’…

by Wellers, D., Elliott, T. and Noga, M.
Essential Resource Website

Fisher's Iris Data

by Siegrist, K.
Essential Resource Audio

O'Reilly Radar: Integrating Data with AI

by Bruner, J.
Essential Resource Website

How does Shazam work?

by Jovanovic, J.
Essential Resource Website

The Actual Difference Between Statistics and…

by Stewart, M.

Lesson 9

Key Text eBook

Business Intelligence and Big Data: Drivers of…

by Olszak. C. M.
Essential Resource Website

Step 2: Drag and drop to take a first look -…

by Tableau Software
Essential Resource Other

Using millions of emoji occurrences to learn any-…

by Felbo, B. et al.
Essential Resource Article

Social media use by government: From the routine…

by Kavanaugh, A. L. et al.
Essential Resource Website

How Social Network Analysis Solves Real World…

by Satell, G.
Essential Resource Website

Step 4: Explore your data geographically - Tableau

by Tableau Software
Essential Resource Website

Step 5: Drill down into the details - Tableau

by Tableau Software
Essential Resource Website

Creating A Twitter Web Data Connector

by Ross, A.
Essential Resource Article

A Study Used Sensors to Show That Men and Women…

by Turban, S., Freeman, L. and Waber, B.
Essential Resource Website

Tableau Public Product Download

by Tableau Software
Essential Resource Website

Step 3: Focus your results - Tableau

by Tableau Software

Lesson 10

Key Text eBook

Ethics of Big Data: Balancing Risk and Innovation

by Davis, K. and Patterson, D.
Essential Resource Article

"But the data is already public": on…

by Zimmer, M.
Essential Resource Article

Google knows your ills

by Hodson, H.
Essential Resource Article

The Science of Managing Data Science

by Matsudaira, K.