Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

An Introduction to Data Analysis: Quantitive,…

by Bergin, T.
Key Text eBook

Customer and Business Analytics: Applied Data…

by Putler, D. S. and Krider, R. E.
Key Text eBook

IBM SPSS Modeler Essentials

by Salcedo, J. and McCormick, K.
Essential Resource Website

Free Mind Map Maker - Online Mind Mapping…

by Canva
Wider Reading eBook

Doing Data Science: Straight Talk from the…

by O'Neil, C. and Schutt, R.
Wider Reading eBook

The Data Science Handbook

by Cady, F.
Wider Reading eBook

Making Sense of Data and Information

by Elearn

Lesson 2

Key Text eBook

IBM SPSS Modeler Essentials

by Salcedo, J. and McCormick, K.
Key Text eBook

IBM SPSS Essentials: Managing and Analyzing…

by Kulas, J., Roji, R. G. P. P. and Smith, A.
Key Text eBook

Customer and Business Analytics: Applied Data…

by Putler, D. S. and Krider, R. E.
Key Text eBook

Data Mining and Predictive Analytics

by Larose, D. T. and Larose, C. D.
Essential Resource Website

E-Retail Example--Test Design - IBM Documentation

by IBM
Essential Resource Website

E-Retail Example--Model Building - IBM…

by IBM
Essential Resource Website

E-Retail Example--Model Assessment - IBM…

by IBM
Essential Resource Website

E-Retail Example--Evaluating Results - IBM…

by IBM
Essential Resource Website

E-Retail Example--Review Report - IBM…

by IBM
Essential Resource Website

E-Retail Example--Next Steps - IBM Documentation

by IBM
Essential Resource Website

E-Retail Example--Deployment Planning - IBM…

by IBM
Essential Resource Website

E-Retail Example--Monitoring and Maintenance -…

by IBM
Essential Resource Website

E-Retail Example--Data Mining Goals - IBM…

by IBM
Essential Resource Website

E-Retail Example--Initial Data Collection - IBM…

by IBM
Essential Resource Website

E-Retail Example--Integrating Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Modeling Techniques - IBM…

by IBM
Essential Resource Website

E-Retail Example--Final Report - IBM Documentation

by IBM
Essential Resource Article

Modus operandi modelling of group offending: a…

by Adderley, R. and Musgrove, P.
Essential Resource Website

E-Retail Example--Finding Business Objectives -…

by IBM
Essential Resource Website

E-Retail Example--Assessing the Situation - IBM…

by IBM
Essential Resource Website

E-Retail Example--Describing Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Selecting Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Cleaning Data - IBM…

by IBM
Essential Resource Website

E-Retail Example--Constructing Data - IBM…

by IBM
Essential Resource Article

A Case Study of Evaluating Job Readiness with…

by Wowczko, I.
Wider Reading eBook

The Data Science Handbook

by Cady, F.
Wider Reading eBook

Doing Data Science: Straight Talk from the…

by O'Neil, C. and Schutt, R.

Lesson 3

Key Text eBook

Customer and Business Analytics: Applied Data…

by Putler, D. S. and Krider, R. E.
Essential Resource Article

To Explain or to Predict?

by Shmueli, G.
Wider Reading Website

Independent Variable Definition and Examples

by Helmenstine, A.M.
Wider Reading Website

Dependent Variable Definition and Examples

by Helmenstine, A. M.
Wider Reading Other

SPSS SOFTWARE – DOWNLOAD/INSTALL/CONFIGURATION

by Arden University
Wider Reading Other

SPSS Installation guide for MacOS

by Arden University
Wider Reading eBook

Knowledge Management: An Integrated Approach

by Jashapara, A.

Lesson 4

Key Text eBook

Essentials of Business Research Methods

by Hair, J. F., Jr. et al.
Essential Resource Article

A 13-Year Content Analysis of Survey Methodology…

by Macias, W. et al.
Essential Resource Article

Preparing and conducting interviews to collect…

by Doody, O. and Noonan, M.
Wider Reading Website

Research ethics guidance – ESRC – UKRI

by UK Research and Innovation Economic and Social Research Council (UKRI ESRC)
Wider Reading Website

Cross-Cultural Survey Guidelines

by Comparative Survey Design and Implementation (CSDI) Guidelines Initiative
Wider Reading Website

Warehouse/DC management: ADC’s improved…

by McCrea, B.
Wider Reading Article

Analyzing Sensor-Based Time Series Data to Track…

by Sprint, G., Cook, D., Weeks, D., Dahmen, J. and La Fleur, A.
Wider Reading Article

Automating Research Data Collection

by Shapiro, J. S. et al.

Lesson 5

Key Text eBook

Essentials of Business Research Methods

by Hair, J. F., Jr. et al.
Essential Resource Article

Tidy Data

by Wickham, H.
Essential Resource Article

Data Cleaning: Problems and Current Approaches

by Rahm, E. and Do, H. H.
Essential Resource Website

Data-swamped US spy agencies put hopes on…

by AFP
Essential Resource Website

Patient experience feedback: we need to engage…

by Rivas, C.
Essential Resource Website

The Moral Hazard of Big Data

by Harris, M.
Essential Resource eBook

Big Data, Big Analytics: Emerging Business…

by Minelli, M., Chambers, M. and Dhiraj, A.
Essential Resource Article

Implementation of smart city concept: A case of…

by Syalianda, S. I. and Kusumastuti, R. D.
Wider Reading Article

The Promise and Perils of Wearable Sensors in…

by Chaffin, D. et al.
Wider Reading Article

The FAIR Guiding Principles for scientific data…

by Wilkinson, M. D. et al.
Wider Reading Website

Merge files - IBM Documentation

by IBM
Wider Reading Article

Big Data, Bigger Dilemmas: A Critical Review

by Ekbia, H. et al.

Lesson 6

Key Text eBook

IBM SPSS Essentials: Managing and Analyzing…

by Kulas, J., Roji, R. G. P. P. and Smith, A.
Essential Resource eBook

Fundamentals of Statistics

by Mulholland, H. and Jones, C. R.
Essential Resource Article

Exploring Poverty Traps and Social Exclusion in…

by Adato, M., Carter, M. R. and May, J.
Essential Resource eBook

Information-Driven Business: How to Manage Data…

by Hillard, R.
Wider Reading eBook

The Data Science Handbook

by Cady, F.
Wider Reading Other

Combining Sonification and Visualization for the…

by Hildebrandt, T., Amerbauer, F. and Rinderle-Ma, S.
Wider Reading eBook

Statistical Analysis with Excel® For Dummies®

by Schmuller, J.
Wider Reading eBook

Quantitative Methods For Business, Management…

by Swift, L. and Piff, S.

Lesson 7

Key Text eBook

The Data Science Handbook

by Cady, F.
Key Text eBook

Quantitative Methods: For Business, Management…

by Swift, L. and Piff, S.
Essential Resource eBook

Statistical Methods for Psychology

by Howell, D. C.
Essential Resource Video

Mona Chalabi: 3 ways to spot a bad statistic |…

by TED
Essential Resource Website

So You Think You Can Stats - DS lore

by nadbor
Essential Resource Website

Paradoxes of probability and other statistical…

by Woodcock, S.
Wider Reading Website

xkcd: Significant

by Munroe, R.
Wider Reading eBook

Research Methods and Statistics in Psychology

by Coolican, H.

Lesson 8

Key Text eBook

Quantitative Methods: For Business, Management…

by Swift, L. and Piff, S.
Essential Resource Website

The Actual Difference Between Statistics and…

by Stewart, M.
Essential Resource Website

How does Shazam work?

by Jovanovic, J.
Essential Resource Audio

O'Reilly Radar: Integrating Data with AI

by Bruner, J.
Essential Resource Website

Fisher's Iris Data

by Siegrist, K.
Essential Resource Article

8 Ways Machine Learning Is Improving Companies’…

by Wellers, D., Elliott, T. and Noga, M.
Wider Reading Website

BBC fools HSBC voice recognition security system

by Simmons, D.
Wider Reading Website

Facebook’s AI unlocks the ability to search…

by Mannes, J.

Lesson 9

Key Text eBook

Business Intelligence and Big Data: Drivers of…

by Olszak. C. M.
Essential Resource Other

Using millions of emoji occurrences to learn any-…

by Felbo, B. et al.
Essential Resource Article

Social media use by government: From the routine…

by Kavanaugh, A. L. et al.
Essential Resource Website

How Social Network Analysis Solves Real World…

by Satell, G.
Essential Resource Website

Step 4: Explore your data geographically - Tableau

by Tableau Software
Essential Resource Website

Step 5: Drill down into the details - Tableau

by Tableau Software
Essential Resource Article

A Study Used Sensors to Show That Men and Women…

by Turban, S., Freeman, L. and Waber, B.
Essential Resource Website

Tableau Public Product Download

by Tableau Software
Essential Resource Website

Step 2: Drag and drop to take a first look -…

by Tableau Software
Essential Resource Website

Step 3: Focus your results - Tableau

by Tableau Software
Essential Resource Website

TwitterWebDataConnector

by alexfrancisross
Wider Reading Website

Creating A Twitter Web Data Connector

by Ross, A.
Wider Reading Article

Network analysis: a brief overview and tutorial

by Hevey, D.
Wider Reading eBook

The Data Science Handbook

by Cady, F.
Wider Reading eBook

Introduction to Computational Social Science:…

by Cioffi-Revilla, C.
Wider Reading eBook

Networked: The New Social Operating System

by Rainie, L. and Wellman, B.
Wider Reading Website

Think link: network patterns in social media

by Smith, M.
Wider Reading Website

Tableau Web Data Connector: Community Portal

by Tableau Software

Lesson 10

Key Text eBook

Ethics of Big Data: Balancing Risk and Innovation

by Davis, K. and Patterson, D.
Essential Resource Article

The Science of Managing Data Science

by Matsudaira, K.
Essential Resource Article

Google knows your ills

by Hodson, H.
Essential Resource Article

"But the data is already public": on…

by Zimmer, M.
Essential Resource Website

The Advantages of Data-Driven Decision-Making

by Stobierski, T.
Wider Reading Article

What is data ethics?

by Floridi, L. and Taddeo, M.
Wider Reading Website

Privacy in the Age of Big Data: A Time for Big…

by Tene, O. and Polonetsky, J.
Wider Reading eBook

The Ethics of Information

by Floridi, L.
Wider Reading Website

Five Reasons Enterprise Data And Analytics…

by Tarala, M.
Wider Reading Website

The Future of Truth and Misinformation Online

by Anderson, J. and Rainie, L.
Wider Reading eBook

Organizational Theory, Design, and Change, Global…

by Jones, G. R.