Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Digital Business Transformation

by Vaz, N.
Essential Resource Website

Big Data “In a Box” for a Maturing Industry

by Larkin, K.,
Essential Resource Website

How the Washington Post has changed under Jeff…

by Giuliani-Hoffman, F.,
Essential Resource Website

'Stealth mode': how Disney overtook…

by Sweney, M.,
Essential Resource Article

Network Effects Aren’t Enough

by Hagiu, A., and Rothman, S.,
Essential Resource Video

When Innovation Meets Hospitality: Etihad Airline…

by IBM Technology
Essential Resource Video

The Context for a Digital Transformation…

by McKinsey & Company
Essential Resource Video

BCG CEO Series: At LEGO, Growth and Culture Are…

by Boston Consulting Group
Essential Resource Website

TSMC: how a Taiwanese chipmaker became a linchpin…

by Hille, K.,
Wider Reading Website

Hybrid Cloud and Fog Computing for SMEs in…

by Jembere, D.,
Wider Reading Website

What are network effects?

by Stobierski, T.,

Lesson 2

Key Text eBook

Digital Transformation: Building Intelligent…

by Maheshwari, A.,
Essential Resource Video

Why people and AI make good business partners

by Khodabandeh, S.,
Essential Resource Video

Blockchain Applications Examples

by Simplilearn
Essential Resource Video

China Energy Ningxia Coal Industry Group adopts…

by LPS,
Essential Resource Video

Digitalising Visa Application to Enhance Security…

by LPS,
Essential Resource Video

Smart contracts - Simply Explained

by Simply Explained,
Essential Resource Video

Kevin Kelly: How AI can bring on a second…

by TED
Essential Resource Article

The truth about blockchain: it will take years to…

by Iansiti, M. and Lakhani, K. R.,
Essential Resource Video

How does a blockchain work - Simply Explained

by Simply Explained,
Wider Reading Website

Understanding Moore’s Law: Learn about Moore’s…

by Intel
Wider Reading Website

Build your Center of Excellence: Embed RPA…

by UiPath,
Wider Reading Video

How Tesla Is Using Artificial Intelligence (AI)

by Marr, B.,
Wider Reading Website

The Successful Path to Scaling RPA

by Moayed, V.,

Lesson 3

Key Text eBook

Digital Business Transformation: How Established…

by Vaz, N.,
Essential Resource Video

The Design Thinking Process

by Sprouts,
Essential Resource Website

Volkswagen agrees digital transformation roadmap…

by Volkswagen
Essential Resource Video

The Digital Transformation of DBS Bank

by California Management Review,
Essential Resource Website

Volkswagen realigns Technical Development:…

by Volkswagen
Essential Resource Website

Volkswagen tests 5G for production on its way to…

by Volkswagen
Essential Resource Website

One year of ACCELERATE strategy: Volkswagen…

by Volkswagen
Essential Resource Website

How Volkswagen streamlined access to data across…

by Das, B., Keswarkar,C., Saha, A. and Cali, S.
Essential Resource Website

New Volkswagen – how does a global brand reinvent…

by Volkswagen
Essential Resource Website

One plant – six models: How Zwickau builds…

by Volkswagen
Wider Reading Article

How Tesla Sets Itself Apart

by Shipley, L.,
Wider Reading Website

Tesla Platform vs Purpose Built Car — 3 Years…

by Walsh, J.,
Wider Reading Website

Volkswagen could soon steal Tesla’s crown

by Riley, C.,
Wider Reading Website

How Design Thinking Transformed Airbnb from a…

by First Round Review
Wider Reading Website

Where Millennials Learn About Money Over Plates…

by Segran, E.,
Wider Reading Article

Designing a Future-Ready Enterprise: The Digital…

by Sia, S.K., Weill, P. and Zhang, N.,
Wider Reading Website

What is CX? Your ultimate guide to customer…

by Qualtrix

Lesson 4

Key Text eBook

Digital Business Transformation

by Vaz, N.,
Essential Resource eBook

Digital Transformation of Enterprise Architecture

by Kale, V.
Essential Resource Video

SAS takes off on digital transformation journey…

by TCS Global,
Essential Resource Video

Bangkok Bank Drives Digital Transformation – Next…

by The Banker
Essential Resource Website

Virgin Atlantic reaches new heights with…

by TNG Solution
Essential Resource eBook

Digital Transformation: Building Intelligent…

by Maheshwari, A.,
Essential Resource Video

DevOps Transformation: A Case of History…

by IT Revolution
Essential Resource Website

Untangling the Spaghetti of Hotel Technology

by PhocusWire
Essential Resource Video

DevOps in 5 Minutes

by Simplilearn

Lesson 5

Key Text eBook

Digital Transformation

by Maheshwari, A
Key Text eBook

Digital Business Transformation: How Established…

by Vaz, N.,
Essential Resource Website

Preparing Your Dataset for Machine Learning: 10…

by Altexsoft,
Essential Resource Website

Big Data Architecture Style

by Microsoft
Essential Resource Website

The data game: what Amazon knows about you and…

by O’Flaherty, K.,
Essential Resource Website

7 steps to improve your data structure and…

by Goel, H.
Essential Resource Video

Delivering High Quality Analytics at Netflix

by Netflix Data
Essential Resource Video

Big Data In 5 Minutes

by Simplilearn
Essential Resource Website

The Netflix Recommender System: Algorithms,…

by Gomez-Uribe, C. A. and Hunt, N.,
Essential Resource Website

Why Amazon knows so much about you.

by Kelion, L.,

Lesson 6

Essential Resource Video

An introduction to 3M

by 3M UK and Ireland
Essential Resource Article

Before You Innovate, Ask the Right Questions

by Satell, G.,
Essential Resource Article

Defining entrepreneurship

by Cunningham, J. B., and Lischeron, J.,
Essential Resource Website

The strategy that makes 3M an innovation powerhous

by Trivedi, S.,
Essential Resource Article

Employee ability to innovate: How can…

by Amar, A. D., and Mullaney, K.
Essential Resource Article

The why, what, and how of management innovation

by Hamel, G.,
Essential Resource Article

Radical Innovation Process in Sustainable…

by Tomlins, R., Malynka, O., Sukumar, A., Rao, M. and Pandya, K.
Essential Resource Article

The hard truth about innovative cultures

by Pisano, G. P.
Wider Reading Article

How Incumbents Survive and Thrive.

by Birkinshaw, J.
Wider Reading Website

Four traditional business orthodoxies to…

by Helfrich, D.
Wider Reading eBook

Managing Innovation: Integrating Technological,…

by Tidd, J. and Bessant,
Wider Reading Article

Entrepreneurs and the Truth: They often bend it,…

by Jensen, K., Byers, T., Dunham, L. and Fjeld, J.,

Lesson 7

Key Text eBook

Entrepreneurship: Successfully Launching New…

by Barringer, B and Ireland, R
Key Text eBook

Innovation and Entrepreneurship

by Bessant, J and Tidd, J
Essential Resource Article

Formal credit and innovation: is there a uniform…

by Wellalage, N., and Locke, S.,
Essential Resource Article

Crisis-driven innovation and fundamental human…

by Dahlke, J., Bogner, K., Becker, M., Schlaile, M. P., Pyka, A., and Ebersberger, B.,
Essential Resource Article

The eight essentials of innovation

by De Jong, M., Marston, N., and Roth, E.,
Essential Resource Article

he relationship between types of innovation and…

by Expósito, A., and Sanchis-Llopis, J.,
Essential Resource Article

Connect and Develop: Inside Procter and Gamble…

by Huston, L., Sakkab, N.,
Essential Resource Video

DuPont Innovations in Action – Richard Jackson

by DuPont,
Essential Resource Article

Storytelling is the new business currency.

by Palmer, T.,
Wider Reading Website

What is an Empathy Map and How Do You Create One?

by Vinny C.
Wider Reading Website

Ranked: Top-10 Examples of Business Storytelling

by Rowlands, G.,
Wider Reading Article

Business model prototyping–Using the…

by Seidenstricker, S., Scheuerle, S., and Linder, C.,
Wider Reading Article

Visual tools for business model innovation:…

by Tauscher, K. and Abdelkafi, N.

Lesson 8

Key Text eBook

Business Model Generation: A Handbook for…

by Osterwalder A., and Pigneur Y.,
Essential Resource Article

Strategies for Two-Sided Markets.

by Eisenmann, T., Parker, G., Van Alstyne, M. W,
Essential Resource Website

Netflix Business Model: How does Netflix make…

by Gupta, S. K.,
Essential Resource Website

The Long Tail Effect theory in practice explained

by Krasinski, M.,
Essential Resource Website

Uber: So much more than going from A to B

by Business Models Inc.,
Essential Resource Video

Business Model Canvas Explained

by Strategyzer
Wider Reading eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.,

Lesson 9

Key Text eBook

Entrepreneurship: Successfully Launching New…

by Barringer, B. R., & Ireland, R. D.,
Essential Resource Website

Innovator personality

by Grzębowski, R.,
Essential Resource eBook

How to Write a Business Plan: Win Backing and…

by Finch, B.,
Wider Reading eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.
Wider Reading eBook

Entrepreneurial Finance: Finance and Business…

by Rogers, S.,

Lesson 10

Key Text eBook

Entrepreneurship: Successfully Launching New…

by Barringer, B. R., and Ireland, R. D.,
Essential Resource Article

Strategy for start-ups

by Gans, J., Scott, E. L., and Stern, S.,
Essential Resource Article

Why Founders are Afraid to Talk about Exit…

by Parang, T.,
Essential Resource Article

The role of expectation in innovation evolution:…

by Shi, Y. and Herniman, J.,
Essential Resource Website

Understanding Gartner’s Hype Cycles

by Gartner Research
Essential Resource Article

Entrepreneurs’ Exit Strategy Intentions and Their…

by Hohen, S. and Schweizer, L.,
Essential Resource Video

Gartner Hype Cycle

by Prof C’s Workshop
Essential Resource Website

The Inside Story of How Meituan Dianping Built…

by Jones, M.,
Wider Reading eBook

Innovation and Entrepreneurship

by Bessant, J. and Tidd, J.,
Wider Reading Website

The rise and fall of Blockbuster and how it'…

by Ash, A.
Wider Reading Video

Meet the 1960s Dolby Noise Reduction Machine

by National Museum of American History
Wider Reading Website

Chinese Facebook Clone Xiaonei Raises $430 millio

by TechCrunch,
Wider Reading Website

Screw It, Let’s Do It

by Branson, R.,
Wider Reading Website

Bug and crash reporting for iOS and Android

by Bugsee,