Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Article

Validation of a multi-dimensional measure of…

by Bailey, A., Johnson, G., and Daniels, K.
Essential Resource Website

Interview with SVP Strategic Marketing, Coca-Cola

by EgonZehnder
Essential Resource Website

Josh Luber: Why sneakers are a great investment…

by Luber, J.
Essential Resource Website

The Marketing Planning Cycle, External Analysis…

by Saya, M.
Essential Resource Video

Dan Pallotta: The way we think about charity is…

by Pallotta, D.
Essential Resource Website

How To Analyze The Performance Of Your Multi-…

by Shotland, A.
Wider Reading Website

What Is Dynamic Planning and Why Is it Important…

by Gardner, M.
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R.
Wider Reading eBook

Marketing Management

by Hollensen, S.
Wider Reading Website

5 Reasons Why a Marketing Plan is so Critical to…

by Kirk, I.
Wider Reading Website

Snapchat For The Animals: The #LastSelfie Campaign

by Ben-Yehoshua, D.
Wider Reading Website

22 of the Biggest Marketing Fails of All Time (…

by Bouchard, K.
Wider Reading Article

Organizational change and competitive advantage:…

by Çetinkaya, A. Ş., Niavand, A. and Rashid, M.
Wider Reading eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Wider Reading Website

Well-known brands that have disappeared from UK…

by LoveMoney Staff
Wider Reading eBook

Marketing Plans: How to Prepare Them,How to…

by McDonald, M. and Wilson, H.
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.
Wider Reading eBook

CIM Coursebook: The Marketing Planning Process,…

by Megicks, P., Donnelly, R. and Harrison, G.
Wider Reading eBook

International Strategy of Emerging Market Firms

by Panibratov, A.
Wider Reading Website

CEOs Don’t Trust Marketing – What’s The Solution?

by Patel, N. and Bosomworth, D.
Wider Reading eBook

Tales from the Marketplace

by Piercy, N.
Wider Reading Website

Top 10 UK Retailers by Sales

by Retail Economics
Wider Reading Website

5 Trends That Will Redefine Retail In 2019

by Rizvi, J.
Wider Reading Website

Multi Sites Does it Hurt or Help SEO?

by SearchEngineJournal
Wider Reading Website

The World's Most Valuable Brands

by Swant, M.
Wider Reading Website

The Story Behind 25 Epic Strategic Marketing Fails

by Thomas, C.
Wider Reading Website

Do It For Me Takes Over from DIY

by Trend-Monitor
Wider Reading eBook

The Marketing Book

by Baker, M. and Hart, S.
Wider Reading Website

Don’t Let Metrics Undermine Your Business: an…

by Harris, M. and Tayler, B.
Wider Reading eBook

Global Marketing, Global Edition

by Hollensen, S. and Bogdanovic, A.

Lesson 2

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Critical Success Factors - ACCA Strategic…

by The Official StudySmart Youtube Channel
Essential Resource Website

The Importance of a Market Analysis

by White, N.
Essential Resource Video

The difference between market intelligence,…

by aseisdefimedia
Essential Resource Website

Understanding and shaping consumer behaviour in…

by Charm, T. et al.
Essential Resource Website

Market Research: What It Is and How to Conduct It

by Entrepenuer Staff
Essential Resource Website

Value Marketing and Value Selling In B2B Markets

by Harrison, M.
Essential Resource eBook

Marketing Management

by Hollensen, S.
Essential Resource Website

Beware the Pitfalls of Global Marketing

by Kashani, K.
Essential Resource eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Essential Resource Video

Putting the Customer First is No Longer the Best…

by McCombs School of Business
Essential Resource Website

Strategy 101 - Scenario Planning

by Stadler, C.
Essential Resource Video

What are the 5 Factors Influencing Consumer…

by Clootrack
Essential Resource Website

Tesla SWOT Analysis | Marketing Case Study

by Solve It Like A Marketer
Essential Resource Website

Advantages of SWOT Analysis (6 Benefits and 4…

by Status Net
Wider Reading Website

What is the Ansoff Matric?

by Ansoff Matrix
Wider Reading eBook

The Marketing Book

by Baker, M. and Hart, S.
Wider Reading Website

5 keys to the success of multilatina companies in…

by BLITA International
Wider Reading eBook

Digital Marketing Excellence: Planning,…

by Chaffey, D. and Smith, P. R.
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R.
Wider Reading Article

Rethinking and reinventing Michael Porter’s five…

by Grundy, T.
Wider Reading Website

Businesswire, (2018).
Wider Reading Website

Top 5 Examples of Market Research Failures

by Ericv
Wider Reading Website

6 Tips for Understanding Your Customer and Your…

by Schmidt, S.
Wider Reading Website

The Importance of Market Analysis

by Whire, N.
Wider Reading eBook

International Marketing Strategy: Analysis,…

by Doole, I., Lowe, R. and Kenyon, A.
Wider Reading Website

6 Frustrating Disadvantages of PESTLE analysis

by Frue, K.
Wider Reading eBook

Global Marketing, Global Edition

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.
Wider Reading eBook

Marketing Plans: How to Prepare Them,How to…

by McDonald, M. and Wilson, H.
Wider Reading Website

Home

by Mintel
Wider Reading Website

Risks of Not Doing Thorough Market Research

by Proactive Worldwide
Wider Reading Website

Home

by PWC
Wider Reading Website

Scenario planning and Strategic Forecasting

by stratfor
Wider Reading Website

Ansoff.com
Wider Reading Article

Strategic issue management

by Ansoff, H. I.
Wider Reading Website

PESTLE analysis

by CIPD
Wider Reading Article

The critical success factor method: A review and…

by Cooper, V. A.
Wider Reading Article

Management Information Crisis

by Daniel, D. R.
Wider Reading Article

Is Porter's five forces framework still…

by Diane, I., Horak, K., McKinnon, S., and Palumbo, C.
Wider Reading eBook

International Strategy of Emerging Market Firms

by Panibratov, A.
Wider Reading eBook

Tales from the Marketplace

by Piercy, N.
Wider Reading Website

Living in the futures. Harvard Business Review

by Wilkinson, A. and Kupers, R.
Wider Reading Website

Conducting Market Research. Entrepenuer

by ENTREPRENEUR STAFF

Lesson 3

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Article

Marketing planning in small enterprises: A model…

by Carson, D. and Cromie, S.
Essential Resource Video

What's the difference between strategy and…

by Horwath, R.
Essential Resource Video

Siddharth Lal: Lessons from a Life in Digital…

by Lal, S.
Essential Resource Website

11 Inspiring Case Studies Of Digital…

by Petersen, R.
Essential Resource Article

Marketing in small firms: The case of Slovenia

by Bodlaj, M. and Rojšek, I.
Essential Resource Website

7 types of marketing organization structures

by Brown, L.
Essential Resource Video

LEARN: Defining Your Marketing Organizational…

by Adobe Marketo Engage
Essential Resource Video

LEARN: Defining Your Marketing Organisational…

by Market to Engage
Essential Resource Video

What is Marketing Control, Meaning, types,…

by Management Adda
Essential Resource Video

Marketing controlling and reporting –know what…

by Veleučilište Baltazar Zaprešić
Essential Resource Website

The complete guide to nonprofit marketing

by Sheikh, M.
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R.
Wider Reading Video

What's the difference between strategy and…

by Rich Howarth
Wider Reading Video

Vincent Suppa, Marketing Strategies - Top Down or…

by HR Avant Garde
Wider Reading eBook

Global Marketing, Global Edition

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Wider Reading Video

Marketing Strategy of Dominos – Dominos Strategy

by Bhasin, H.
Wider Reading Website

The multichannel marketing plan growth wheel […

by Chaffey, D.
Wider Reading Website

SOSTAC Planning Official Source

by PR Smith
Wider Reading eBook

The Marketing Book

by Baker, M. and Hart, S.
Wider Reading eBook

Digital Marketing: Strategy, Implementation and…

by Chaffey, D., and Ellis-Chadwick, F.
Wider Reading eBook

CIM Coursebook: The Marketing Planning Process,…

by Megicks, P., Donnelly, R. and Harrison, G.
Wider Reading Article

Strategic marketing planning: Theory and practice

by McDonald, M.
Wider Reading eBook

International Strategy of Emerging Market Firms

by Panibratov, A.
Wider Reading eBook

Marketing Strategy and Competitive Positioning

by Hooley, G., Nicoulaud, B., Rudd, J. M. and Lee, N.
Wider Reading Website

Bottom Up Marketing Strategy

by Jerpi, L.
Wider Reading eBook

Tales from the Marketplace

by Piercy, N.
Wider Reading Website

How do you do it? Top Down or Bottom Up?

by Siegal, J.
Wider Reading Website

How to Create a Social Media Plan

by Ward, S.
Wider Reading Website

Marketing Strategy of Dominos – Dominos strategy

by Bhasin, H.
Wider Reading Website

Marketing strategy vs tactics, why the difference…

by Chaffey, D.
Wider Reading Website

10 reasons you need a digital marketing strategy…

by Chaffey, D.
Wider Reading eBook

Digital Marketing Excellence: Planning,…

by Chaffey, D. and Smith, P. R.
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.
Wider Reading eBook

Marketing Plans: How to Prepare Them,How to…

by McDonald, M. and Wilson, H.

Lesson 4

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Service Gap model - Gap analysis explained

by Marketing91
Essential Resource Video

Marketing Mix 4P's | Apple iPhone Example |…

by Two Teachers
Essential Resource Website

Product labelling: The law

by GOV.UK
Essential Resource eBook

Marketing Management

by Hollensen, S.
Wider Reading Video

Service Dominent Logic all'interno dei corsi…

by Inside Marketing
Wider Reading Website

From sales obsession to marketing effectiveness

by Kotler, P.
Wider Reading Article

A conceptual model of service quality and its…

by Parasuraman, A., Zeithaml, V. A. and Berry, L. L.
Wider Reading eBook

Tales from the Marketplace

by Piercy, N.
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R.
Wider Reading Website

5 Powerful lesssons from Amazon returns policy

by Barron, B.
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Wider Reading Article

Exploit the Product Life Cycle

by Levitt T.
Wider Reading eBook

The Marketing Book

by Baker, M. and Hart, S.
Wider Reading Website

Powering Muliti Channel returns for Marks and…

by Doddle.com
Wider Reading eBook

Global Marketing, Global Edition

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Marketing Strategy and Competitive Positioning

by Hooley, G., Nicoulaud, B., Rudd, J. M. and Lee, N.
Wider Reading eBook

Marketing Plans: How to Prepare Them,How to…

by McDonald, M. and Wilson, H.
Wider Reading Article

Factors associated with service quality in…

by Mosquera Gonzalez, D., Patino Toro, O., Sanchez Diez, D., Aqudelo Cardona, J., Ospina Mazo, D. and Bermudez Bedoya, J.
Wider Reading Website

5 outstanding social media marketing case studies

by Taylor, J.
Wider Reading eBook

International Strategy of Emerging Market Firms

by Panibratov, A.
Wider Reading Website

Service Dominant Logic

by SDLogic.net
Wider Reading Article

Evolving to a new dominant logic for marketing

by Vargo, S. L. and Lusch, R. F.
Wider Reading Video

Service Gap Model, Gap analysis explained

by Marketing9
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.
Wider Reading Website

Ecosystems: Goods dominant vs service dominant…

by Pop, O.-M.
Wider Reading eBook

Competitive Advantage

by Porter, M.
Wider Reading Article

S-D Logic informed customer engagement…

by Hollebeek, L.D, Strivastava, R. K. and Chen. T.

Lesson 5

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Article

When, Where and How to Test the Market

by Cadbury, N. D.
Essential Resource Website

Risks associated with Product development

by ERM Initiative Staff
Essential Resource Article

The Multiple Convergent Processing Model of New…

by Hart, S. J. and Baker, M. J.
Essential Resource Video

Product Launch Timing is Everything

by Product Launch Hazzards
Essential Resource Website

What is concept testing?

by Ghamandi, P.
Essential Resource Article

Managing the New Product Development Process:…

by Schilling, M. A. and Hill, C. W. L.
Essential Resource Video

Günther Schuh: The new paradigms of product…

by Schuh, G.
Essential Resource eBook

Innovation Management and New Product Development

by Trott, P.
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.
Wider Reading eBook

Tales from the Marketplace

by Piercy, N.
Wider Reading Article

Facebook, Microsoft, Twitter, Organise Virtual…

by Sullivan, L.
Wider Reading Article

Bricks and Code: Open Innovation at LEGO group

by Brun02010
Wider Reading Website

When Corporate Innovation Goes Bad — The 160…

by CB Insights
Wider Reading eBook

The Marketing Book

by Baker, M. and Hart, S.
Wider Reading Website

How 3M Gave Everyone Days off and Created an…

by Goetz, K.
Wider Reading Article

The Integration of strategic management and…

by Guven, B.
Wider Reading eBook

Global Marketing, Global Edition

by Hollensen, S. and Bogdanovic, A.
Wider Reading eBook

Marketing Management

by Hollensen, S.
Wider Reading eBook

Marketing Plans: How to Prepare Them,How to…

by McDonald, M. and Wilson, H.
Wider Reading eBook

International Strategy of Emerging Market Firms

by Panibratov, A.
Wider Reading Article

The eight pillers of innovation

by Wojcicki, S.

Lesson 6

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Article

A customer-centric state of mind

by Alguacil-Mallo, S.
Essential Resource Article

Young consumers' behaviours in social media …

by Grzesiak, M. and Bilinska-Reformat, K.
Essential Resource Article

Critical factors underpinning the e CRM…

by Harrigan, P., Ramsey, E. and Ibbotson, P.
Essential Resource Website

8 Rebranding examples showing suberp rebrading …

by Inkbot Design
Essential Resource Website

Eithad Airways Rebranding – Has it Paid off?

by Stephen, R.
Essential Resource Website

The IDIC approach to relationship building

by Zabanga Marketing
Essential Resource Video

Part 1: What is a brand ambassador?

by CrewFire
Essential Resource Website

Five examples of customer centric companies

by Gilliland, N.
Essential Resource Website

21 Examples of Successful Co-Branding…

by Barron, S. B.
Essential Resource Website

The simple metric that is taking over big business

by Colvin, G.

Lesson 7

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Website

Business Model Canvas

by Business Models Inc.
Essential Resource Website

The Importance Of E-Commerce For Small Businesses

by Montenegro, L.
Essential Resource Video

Business Model Canvas explained

by Strategyzer

Lesson 8

Key Text Video

The evolution of global marketing: The EPRG model

by Future Learn
Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Emerging Markets: a world of opportunities (EN)

by CANDRIAM
Essential Resource Video

James Curleigh: How to enhance and expand a…

by Curleigh, J.
Essential Resource Video

What do you think about the rise in anti-…

by EuroFinance
Essential Resource eBook

Global Marketing, Global Edition

by Hollensen, S. and Bogdanovic, A.
Essential Resource Article

A framework for analysis of strategy development…

by Solberg, C. A.
Wider Reading eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Wider Reading eBook

Malcolm McDonald on Marketing Planning

by McDonald, M.
Wider Reading Article

The tortuous evolution of the multinational…

by Perlmutter, H. V.
Wider Reading eBook

Tales from the Marketplace

by Piercy, N.
Wider Reading eBook

Global Account Management

by Cheverton, P.
Wider Reading Article

Global Marketing Management. Journal of Global…

by Barat, S.
Wider Reading Website

Next 11 Economies Poised for Growth

by Kuepper, J.
Wider Reading eBook

Strategic Marketing Planning

by Gilligan, C. and Wilson, R.
Wider Reading eBook

Marketing Management

by Hollensen, S.
Wider Reading Website

Market entry strategy for exports to China

by Alliance Experts
Wider Reading Website

WORLD INEQUALITY REPORT 2018

by Wid.World
Wider Reading eBook

Marketing Plans: How to Prepare Them,How to…

by McDonald, M. and Wilson, H.
Wider Reading eBook

International Strategy of Emerging Market Firms

by Panibratov, A.
Wider Reading Article

The journey from globalisation to ‘glocalisation’

by PWC
Wider Reading eBook

Innovation Management and New Product Development

by Trott, P.

Lesson 9

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Melina Georgousakis: How to turn one big idea…

by Gorgousakis, M.
Essential Resource Website

Ethical Marketing: 5 Examples of Companies with a…

by Shewan, D.
Essential Resource Video

Top 4 Ethical Marketing/Ethical Promotion

by Trend Hunter

Lesson 10

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Amazon is using AI in almost everything it does

by CNN
Essential Resource Video

Corona Beer -- The History of the Biggest Mexican…

by Beer By The Numbers
Essential Resource Website

Seven ways marketing has changed during Covid-19

by Gotsi, M.
Essential Resource Website

15 Applications of Artificial Intelligence in…

by Chaffey, D.