Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Website

How To Analyze The Performance Of Your Multi-…

by Shotland, A.
Essential Resource Video

Dan Pallotta: The way we think about charity is…

by Pallotta, D.
Essential Resource Website

The Marketing Planning Cycle, External Analysis…

by Saya, M.
Essential Resource Website

Josh Luber: Why sneakers are a great investment…

by Luber, J.
Essential Resource Website

Interview with SVP Strategic Marketing, Coca-Cola

by EgonZehnder
Essential Resource Article

Validation of a multi-dimensional measure of…

by Bailey, A., Johnson, G., and Daniels, K.

Lesson 2

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Website

Value Marketing and Value Selling In B2B Markets

by Harrison, M.
Essential Resource Video

Critical Success Factors - ACCA Strategic…

by The Official StudySmart Youtube Channel
Essential Resource Website

The Importance of a Market Analysis

by White, N.
Essential Resource Video

The difference between market intelligence,…

by aseisdefimedia
Essential Resource Website

Understanding and shaping consumer behaviour in…

by Charm, T. et al.
Essential Resource Website

Market Research: What It Is and How to Conduct It

by Entrepenuer Staff
Essential Resource Website

Beware the Pitfalls of Global Marketing

by Kashani, K.
Essential Resource eBook

Principles of Marketing, Global Edition

by Kotler, P. and Armstrong, G.
Essential Resource Video

Putting the Customer First is No Longer the Best…

by McCombs School of Business
Essential Resource Website

Strategy 101 - Scenario Planning

by Stadler, C.
Essential Resource Video

What are the 5 Factors Influencing Consumer…

by Clootrack
Essential Resource Website

Tesla SWOT Analysis | Marketing Case Study

by Solve It Like A Marketer
Essential Resource eBook

Marketing Management

by Hollensen, S.
Essential Resource Website

Advantages of SWOT Analysis (6 Benefits and 4…

by Status Net

Lesson 3

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Website

The complete guide to nonprofit marketing

by Sheikh, M.
Essential Resource Article

Marketing in small firms: The case of Slovenia

by Bodlaj, M. and Rojšek, I.
Essential Resource Website

7 types of marketing organization structures

by Brown, L.
Essential Resource Video

LEARN: Defining Your Marketing Organizational…

by Adobe Marketo Engage
Essential Resource Video

LEARN: Defining Your Marketing Organisational…

by Market to Engage
Essential Resource Video

What is Marketing Control, Meaning, types,…

by Management Adda
Essential Resource Video

Marketing controlling and reporting –know what…

by Veleučilište Baltazar Zaprešić
Essential Resource Website

11 Inspiring Case Studies Of Digital…

by Petersen, R.
Essential Resource Video

Siddharth Lal: Lessons from a Life in Digital…

by Lal, S.
Essential Resource Video

What's the difference between strategy and…

by Horwath, R.
Essential Resource Article

Marketing planning in small enterprises: A model…

by Carson, D. and Cromie, S.

Lesson 4

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Service Gap model - Gap analysis explained

by Marketing91
Essential Resource Video

Marketing Mix 4P's | Apple iPhone Example |…

by Two Teachers
Essential Resource Website

Product labelling: The law

by GOV.UK
Essential Resource eBook

Marketing Management

by Hollensen, S.

Lesson 5

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Article

The Multiple Convergent Processing Model of New…

by Hart, S. J. and Baker, M. J.
Essential Resource Article

When, Where and How to Test the Market

by Cadbury, N. D.
Essential Resource Website

Risks associated with Product development

by ERM Initiative Staff
Essential Resource Video

Product Launch Timing is Everything

by Product Launch Hazzards
Essential Resource Website

What is concept testing?

by Ghamandi, P.
Essential Resource Article

Managing the New Product Development Process:…

by Schilling, M. A. and Hill, C. W. L.
Essential Resource Video

Günther Schuh: The new paradigms of product…

by Schuh, G.
Essential Resource eBook

Innovation Management and New Product Development

by Trott, P.

Lesson 6

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Website

8 Rebranding examples showing suberp rebrading …

by Inkbot Design
Essential Resource Website

Eithad Airways Rebranding – Has it Paid off?

by Stephen, R.
Essential Resource Website

The IDIC approach to relationship building

by Zabanga Marketing
Essential Resource Video

Part 1: What is a brand ambassador?

by CrewFire
Essential Resource Article

Critical factors underpinning the e CRM…

by Harrigan, P., Ramsey, E. and Ibbotson, P.
Essential Resource Article

Young consumers' behaviours in social media …

by Grzesiak, M. and Bilinska-Reformat, K.
Essential Resource Article

A customer-centric state of mind

by Alguacil-Mallo, S.
Essential Resource Website

Five examples of customer centric companies

by Gilliland, N.
Essential Resource Website

21 Examples of Successful Co-Branding…

by Barron, S. B.
Essential Resource Website

The simple metric that is taking over big business

by Colvin, G.

Lesson 7

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Website

Business Model Canvas

by Business Models Inc.
Essential Resource Website

The Importance Of E-Commerce For Small Businesses

by Montenegro, L.
Essential Resource Video

Business Model Canvas explained

by Strategyzer

Lesson 8

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Key Text Video

The evolution of global marketing: The EPRG model

by Future Learn
Essential Resource Video

Emerging Markets: a world of opportunities (EN)

by CANDRIAM
Essential Resource Video

James Curleigh: How to enhance and expand a…

by Curleigh, J.
Essential Resource Video

What do you think about the rise in anti-…

by EuroFinance
Essential Resource eBook

Global Marketing, Global Edition

by Hollensen, S.
Essential Resource Article

A framework for analysis of strategy development…

by Solberg, C. A.

Lesson 9

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Top 4 Ethical Marketing/Ethical Promotion

by Trend Hunter
Essential Resource Website

Ethical Marketing: 5 Examples of Companies with a…

by Shewan, D.
Essential Resource Video

Melina Georgousakis: How to turn one big idea…

by Gorgousakis, M.

Lesson 10

Key Text eBook

Essential Guide to Marketing Planning

by Wood, M. B.
Essential Resource Video

Amazon is using AI in almost everything it does

by CNN
Essential Resource Video

Corona Beer -- The History of the Biggest Mexican…

by Beer By The Numbers
Essential Resource Website

Seven ways marketing has changed during Covid-19

by Gotsi, M.
Essential Resource Website

15 Applications of Artificial Intelligence in…

by Chaffey, D.