Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Principles of Marketing

by Kotler, T. K., Armstrong, G. and Balasubramanian, S.
Key Text eBook

Digital Marketing Strategy

by Kingsnorth, S.
Essential Resource Video

The Fourth Industrial Revolution

by World Economic Forum
Essential Resource Video

How great leaders inspire action – Simon Sinek

by TED

Lesson 2

Key Text eBook

Digital Marketing Strategy

by Kingsnorth, S.

Lesson 3

Key Text eBook

The Customer Experience Book

by Pennington, A.
Key Text eBook

The 30 Day MBA in Marketing

by Barrow, C.
Essential Resource Article

Impact of a Brand on Consumer Decision making…

by Hibic, S. and Poturak, M.

Lesson 4

Key Text eBook

Social Media Strategy

by Atherton, J.
Key Text eBook

Transform Customer Experience

by Villani, I.

Lesson 5

Key Text eBook

Social Media Communication

by Zhong, B.
Key Text eBook

Social Media Strategy

by Atherton, J.
Essential Resource Video

Setting your goals for social media

by Digital Garage

Lesson 6

Key Text eBook

Ultimate Guide to Social Media Marketing

by Butow, E. et al.
Key Text eBook

Social Media Strategy

by Atherton, J.
Essential Resource Video

How to Start Content Curation on Social Media

by HubSpot Marketing
Essential Resource Video

How to Create a Content Calendar

by Hootsuite
Essential Resource Website

The 90-9-1 Rule for Participation Inequality in…

by Nielson, J.
Wider Reading Website

Free Download: Social Media Content Calendar…

by HubSpot

Lesson 7

Key Text eBook

Ultimate Guide to Email Marketing for Business

by Gunelius, S.
Essential Resource Video

Canva: How to Download your Designs

by Design with Canva
Essential Resource Video

Influencers Audition to Promote A New Drink…

by BBC Three
Essential Resource Website

What 777,367,063 Facebook Posts Tell Us About…

by Peters, B.
Essential Resource Video

Canva for Beginners: Using Templates (2/10)

by Canva
Essential Resource Video

Canva for Beginners: Opening Canva (1/10)

by Canva
Wider Reading Website

Influencer Rates: How Much do Influencers Really…

by Geyser, W.,

Lesson 8

Essential Resource Website

SEO vs. PPC: What’s the Difference?

by Mailchimp
Essential Resource Website

Home page

by Browseo
Essential Resource Website

Home page

by Similarweb
Wider Reading eBook

Search Engine Optimization: A Recipe for Success…

by Das, S.,

Lesson 9

Key Text eBook

Display Advertising

by Booth, D. and Koberg, C.
Essential Resource Website

The Straightforward Guide to the Google Display…

by Hertl, S.
Essential Resource Video

Understanding Programmatic Digital Advertising –…

by IAB – Interactive Advertising Bureau
Wider Reading Website

About campaign goals in Google

by Google

Lesson 10

Key Text eBook

Digital Marketing Strategic Planning &…

by Hanlon, A.
Essential Resource Video

The RACE marketing planning framework

by Chaffey, D.
Essential Resource Website

Embracing change and gearing up for the future

by Deloitte