Reading List Category
Resource Type
Lesson

Lesson 1

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Consumer Behaviour

by Management Adda
Essential Resource Website

The 4 Types of Data Analytics

by Maydon, T.
Essential Resource Video

Marketing Strategy VS Marketing Tactics (What’s…

by Erhart, A.
Essential Resource eBook

Principles of Marketing

by Kotler, P., Armstrong, G., and Balasubramanian, S.

Lesson 2

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

How To Understand Elasticity (Economics)

by Market Power
Essential Resource Article

Measuring Consumer and Competitive Impact with…

by Steenburgh, T.
Essential Resource Video

Price Elasticity - Learn Customer Analytics

by 365 Data Science

Lesson 3

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Multicollinearity

by Ben Lambert
Essential Resource Website

Analysis of consumer behavior affecting consumer…

by Abdu, G. and Purwanto, P.
Essential Resource Article

Using the logistic regression model in supporting…

by Constantin, C.
Essential Resource Video

Excel at Data Mining - Your First Lift Chart

by StatSlice Systems
Essential Resource Website

Lift Chart (Analysis Services - Data Mining)

by Microsoft

Lesson 4

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Survival Analysis [1/8]- INTRODUCTION

by zedstatistics
Essential Resource Video

Survival Analysis [2/8] - Censoring and…

by zedstatistics
Essential Resource Website

Modeling Censored Time-to-Event Data Using Pyro,…

by Peng, H. and Obermeyer, F.

Lesson 5

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Article

Factor Models in Panels with Cross-sectional…

by Cavatorta, E. and Smith, R.
Essential Resource Article

Fixed or random effects meta-analysis?

by Tufanaru, C. et al.
Essential Resource Video

Fixed and random effects with Tom Reader

by Reader, T
Essential Resource Video

Hausman test for Random Effects vs Fixed Effects

by Ben Lambert
Essential Resource Video

Panel Data Regression 1of9 – Introduction

by Pat Obi

Lesson 6

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

Chapter 6: Efficiency of Estimators

by MathAdamSpiegler
Essential Resource Video

ECO375F – 5.1 – Definition of consistency

by Help for Economics
Essential Resource Video

GCSE Maths – What Are Simultaneous Equations #60

by Cognito
Essential Resource Video

Biased and unbiased samples

by Scam Squad

Lesson 7

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

How To Find Your Target Audience | Target Market…

by Adam Erhart

Lesson 8

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

k-Means Cluster Analysis

by DATAtab
Essential Resource Website

A Primer on Latent Class Analysis.

by Law, E. H. and Harrington, R. L.,
Essential Resource Website

Cluster Segmentation via Cluster Analysis

by Optimove
Essential Resource Article

An integrated model of marketing knowledge – a…

by Zebal, M., Ferdous, A. and Chambers, C.

Lesson 9

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

04 Sampling Population Sample and Generalizability

by Prof. Nikki Hozack
Essential Resource Article

Epistemic corruption, the pharmaceutical industry…

by Sismondo, S.
Essential Resource Video

P value | Hypothesis testing

by Quick Biochemistry Basics

Lesson 10

Key Text eBook

Marketing Analytics: A Practical Guide to…

by Grigsby, M.
Essential Resource Video

A Beginners Guide To The Data Analysis Process

by CareerFoundry
Essential Resource Website

Big data: A fashionable topic with(out)…

by Buhl, H. U. et al.
Essential Resource Video

Philip Evans: How data will transform business

by TED
Essential Resource Video

Big Data In 5 Minutes | What Is Big Data?|…

by Simplilearn
Essential Resource Website

Edward Snowden: the whistle-blower behind the NSA…

by Greenwald, G., MacAskill, E., and Poitras, L
Essential Resource Video

What is a Data Source (Simply Explained)

by EngineeredUpgrade
Essential Resource Article

Who will benefit from big data? Farmers’…

by Zhang, A. et al.