PG Marketing | Arden Learning Success Hub

International Marketing

International Marketing Strategy

Global Marketing

Essentials of International Marketing

Corporate Communication: An International and Management Perspective

Marketing Communications

Marketing Communications

Strategic Marketing

Strategic Marketing Management (RLE Marketing)

Big Data, Analytics & Martech

Business Analytics (Global Edition)

Big data in practice

Marketing 5.0

Building & Managing Digital Brands

Marketing Strategy and Competitive Positioning

Fundamentals of Strategy

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition)

Contemporary Marketing Communications Planning

Marketing Communications

Diffusion Of Innovations

Digital Marketing Excellence

Marketing Communications

Essential Resource

Marketing Management

Strategic Marketing

Strategic Marketing Planning

The Strategic Management Of Information Systems

Benefits Management

Essentials Of Marketing Communication

Marketing Across Cultures

Marketing Plans

International Marketing Strategy

Digital Marketing

Global Marketing

Essential Guide To Marketing Planning

Marketing Strategy And Competitive Positioning

A Framework For Marketing Management

Firms Of Endearment

Principles And Practices Of Marketing

Digital Marketing Environment

Marketing 4.0

Sustainable Marketing

Principles of Marketing

Marketing 5.0

Consumer Behaviour

Digital Business and E-Commerce Management

Digital Marketing

Marketing Management

Managing Customer and User Experience

Designing User Experience: A Guide to HCI, UX & Interaction Design

Digital Marketing

Using Artificial Intelligence in Marketing: How to harness AI and maintain the competitive edge

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Graphic Design: The New Basics

Relationship Marketing A Consumer Experience Approach

Interaction for Designers: How To Make Things People Love

Customer Experience Innovation: How to Get a Lasting Market Edge

Managing Customer Experience and Relationships A Strategic Framework

Essential Resource

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Essential Resource

From Chaos to Concept: A Team Oriented Approach to Designing World Class Products and Experiences

Practical UX Design

User Experience Foundations

This is Service Design Thinking : Basics-Tools-Cases

Customer Experience 3.0

Loyalty Management: From Loyalty Management to Omnichannel Customer Experiences

The Making of Consumer Culture in Modern Britain

The Customer Experience Book

Consumer Behaviour

Mastering Metrics: The Path from Cause to Effect

Design Thinking for Visual Communication

Subliminal Persuasion: Influence and Marketing Secrets They Don’t Want You To Know

User Experience Mapping

Interaction Design: Beyond Human-Computer Interaction

Design and Digital Interfaces

E-Commerce Website Optimization

Managing Customer Experiences in an Omnichannel World

Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers

User Experience Design: A Practical Introduction

Managing Customer and User Experience Management

Designing User Experience: A Guide to HCI, UX and interaction design. 4th edn

Social Media Marketing

Innovation and Entrepreneurship

Digital Marketing

Marketing Communications