How do firms make money selling digital goods online?

Submitted by rest1 on
URL
https://links.arden.ac.uk/tyqpqkv5
Reading List Category
Essential Resource
Author(s)
Lambrecht, A., Goldfarb, A., Bonatti, A., et al.
Journal Title
Marketing Letters
Lesson Number
Lesson 3
Module Levels
Level 7
Page Numbers
331-341
Source Type
Article
Volume and part number
25 (3)
Year of Publication
2014
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
BUS7019D