Demand-Based Pricing versus Past-price dependence: a cost benefit analysis

Submitted by rest1 on Mon, 06/02/2025 - 15:06

URL

https://links.arden.ac.uk/2gh7na0f

Reading List Category

Author(s)

Srinivssan, S. and Pauwels, K. and Nijs, V.

Journal Title

Journal of Marketing

Lesson Number

Module Levels

Page Numbers

15-27

Source Type

Volume and part number

72(2)

Year of Publication

2008

Programme Name

PG MBA and Executive Education Reading Lists

School Name

MBA and Executive Education

Reading List Module Name and Code