How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C

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URL
https://www.emerald.com/insight/content/doi/10.1108/JBIM-06-2019-0291/full/html
Reading List Category
Wider Reading
Author(s)
Silva, S.C., Duarte, P.A.O. and Almeida, S.R.
Journal Title
Journal of Business and Industrial Marketing
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
pp. 2097-2110
Source Type
Article
Volume and part number
35 (12)
Year of Publication
2020
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6014D