Digital Content Marketing: Conceptual Review and Recommendations for Practitioners

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URL
https://www.abacademies.org/articles/digital-content-marketing-conceptual-revie…
Reading List Category
Wider Reading
Author(s)
Lopes, A. and Casais, B
Journal Title
Academy of Strategic Management Journal
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
pp. 1-17
Source Type
Article
Volume and part number
21(2)
Year of Publication
2022
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6014D