More is not always better: The impact of value co‐creation fit on B2B and B2C customer satisfaction

Submitted by rest1 on Thu, 05/29/2025 - 15:54

URL

https://links.arden.ac.uk/d6szvlos

Reading List Category

Author(s)

Gligor, D. M. and Maloni, M. J.

Journal Title

Journal of Business Logistics

Lesson Number

Module Levels

Page Numbers

209-237

Source Type

Volume and part number

43 (2)

Year of Publication

2022

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code