How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect

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URL
https://links.arden.ac.uk/8o2zys61
Reading List Category
Wider Reading
Author(s)
Zhou, L., Mao, H., Zhao, T., Wang, V.L., Wang, X. and Zuo, P.
Journal Title
Journal of Business Research
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
pp. 72-80
Source Type
Article
Volume and part number
143
Year of Publication
2022
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6014D