Impact of Forensic Marketing on Consumer Behavior: Evidence from Beauty Products' Purchase Decision

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URL
https://armgpublishing.com/journals/bel/volume-8-issue-1/article-10/
Reading List Category
Wider Reading
Author(s)
Abdulsalam, T.A., Tajudeen, R.B., Ogungbemi, S.S. and Francis, E.
Journal Title
Business Ethics and Leadership
Lesson Number
Lesson 5
Module Levels
Level 6
Page Numbers
pp. 129-148
Source Type
Article
Volume and part number
8(1)
Year of Publication
2024
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6014D