Main theoretical consumer behavioural models. A review from 1935 to 2021

Submitted by rest1 on Thu, 05/29/2025 - 15:53

URL

https://links.arden.ac.uk/xj407sym

Reading List Category

Author(s)

Paz, M. D. R. and Vargas, J. C. R.

Journal Title

Heliyon

Lesson Number

Module Levels

Page Numbers

2-51

Source Type

Volume and part number

9 (3)

Year of Publication

2023

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code