B2B purchase engagement: Examining the key drivers and outcomes in professional services

Submitted by rest1 on Thu, 05/29/2025 - 15:53

URL

https://links.arden.ac.uk/7zhrc64g

Reading List Category

Author(s)

Nyadzayo, M. W., Casidy, R., and Thaichon, P.

Journal Title

Industrial Marketing Management

Lesson Number

Module Levels

Page Numbers

pp. 197-208

Source Type

Volume and part number

85

Year of Publication

2020

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code