Machine learning and A.I. in marketing – Connecting computing power to human insights

Submitted by rest1 on Thu, 05/29/2025 - 15:53

URL

https://links.arden.ac.uk/1ex9b6sx

Reading List Category

Author(s)

Ma, L. and Sun, B.

Journal Title

International Journal of Research in Marketing

Lesson Number

Module Levels

Page Numbers

481-504

Source Type

Volume and part number

37 (3)

Year of Publication

2020

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code