Social media marketing strategy: definition, conceptualisation, taxonomy, validation, and future agenda

Submitted by rest1 on Thu, 05/29/2025 - 15:53

URL

https://links.arden.ac.uk/iw1lza5k

Reading List Category

Author(s)

Li, F., Larimo, J., and Leonidou, L. C.

Journal Title

Journal of the Academy of Marketing Science

Lesson Number

Module Levels

Page Numbers

51-70

Source Type

Volume and part number

49 (1)

Year of Publication

2021

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code