Relationship between E-CRM, customer experience, customer satisfaction and customer loyalty in banking industry: a review of literature

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URL
https://old.rrjournals.com/past-issue/relationship-between-e-crm-customer-exper…
Reading List Category
Wider Reading
Author(s)
Kumar, P. and Mokha, A.K.
Journal Title
Research Review: International Journal of Multidisciplinary
Lesson Number
Lesson 3
Module Levels
Level 6
Page Numbers
pp.127-137
Source Type
Website
Volume and part number
6(2)
Year of Publication
2021
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6014D