How artificial intelligence will affect the future of retailing

Submitted by rest1 on
URL
https://links.arden.ac.uk/yx1ek0bg
Reading List Category
Wider Reading
Author(s)
Guha, A., Grewal, D., Kopalle, P. K., Haenlein, M., Schneider, M. J., Jung, H., Moustafa, R., Hegde, D. R. and Hawkins, G.
Journal Title
Journal of Retailing
Lesson Number
Lesson 8
Module Levels
Level 6
Page Numbers
28-41
Source Type
Article
Volume and part number
97 (1)
Year of Publication
2021
Programme Name
UG Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
BUS6014D