Improving profitability with customer-centric strategies: The case of a mobile content provider

Submitted by rest1 on Thu, 05/29/2025 - 14:01

URL

https://links.arden.ac.uk/tf2ss4eb

Reading List Category

Author(s)

Bonacchi, M. and Perego, P.

Journal Title

Strategic Change

Lesson Number

Module Levels

Page Numbers

253–267

Source Type

Volume and part number

20 (7/8)

Year of Publication

2011

Programme Name

UG Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code