Blue Ocean Strategy

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URL
https://research.ebsco.com/linkprocessor/plink?id=00b3799f-86f0-30ab-8e45-f6095…
Reading List Category
Essential Resource
Author(s)
Kim, W. and Mauborgne, R.
Journal Title
Harvard Business Review
Lesson Number
Lesson 5
Module Levels
Level 7
Source Type
Article
Volume and part number
82(10)
Year of Publication
2004
Programme Name
APP MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
BUS7014