New Volkswagen – how does a global brand reinvent itself?

Submitted by rest1 on Fri, 05/09/2025 - 15:48

URL

https://www.volkswagen-newsroom.com/en/images/detail/story-new-volkswagen-how-d…

Reading List Category

Essential Resource

Author(s)

Volkswagen

Lesson Number

Module Levels

Source Type

Year of Publication

2019

Programme Name

APP MBA and Executive Education Reading Lists

School Name

MBA and Executive Education

Reading List Module Name and Code