Digital Business Capability: Impact on Firm and Customer Performance

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URL
https://links.arden.ac.uk/1e8y047d
Reading List Category
Essential Resource
Author(s)
Wielgos, D., Homburg, C. and Kuehnl, C.
Journal Title
Academy of Marketing Science
Lesson Number
Lesson 3
Module Levels
Level 7
Page Numbers
762-789
Source Type
Article
Volume and part number
49(4)
Year of Publication
2021
Programme Name
APP MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
BUS7014