Eithad Airways Rebranding – Has it Paid off?

Submitted by rest1 on Thu, 05/08/2025 - 16:09

URL

https://www.thebrandingjournal.com/2016/05/etihad-airways-rebranding-paid-off/

Reading List Category

Essential Resource

Author(s)

Stephen, R.

Journal Title

The Branding Journal

Lesson Number

Module Levels

Source Type

Volume and part number

11

Year of Publication

2016

Programme Name

APP Business Management Reading Lists

School Name

Business Management

Reading List Module Name and Code