Critical factors underpinning the e CRM activities of SMEs

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URL
https://research.ebsco.com/linkprocessor/plink?id=5c4e2787-dfd5-3d4e-8ae8-9357e…
Reading List Category
Essential Resource
Author(s)
Harrigan, P., Ramsey, E. and Ibbotson, P.
Journal Title
Journal of Marketing Management
Lesson Number
Lesson 6
Module Levels
Level 6
Page Numbers
503–529
Source Type
Article
Volume and part number
27(5–6)
Year of Publication
2011
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA