Young consumers' behaviours in social media and their impact on personal brand development

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URL
https://libkey.io/libraries/2220/10.5604/01.3001.0013.5209
Reading List Category
Essential Resource
Author(s)
Grzesiak, M. and Bilinska-Reformat, K.
Journal Title
Humanitas University's Research Papers Management
Lesson Number
Lesson 6
Module Levels
Level 6
Page Numbers
57–72
Source Type
Article
Volume and part number
20(2)
Year of Publication
2019
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA