Using logistic regression for persona segmentation in tourism: A case study

Submitted by rest1 on Thu, 05/08/2025 - 16:08

URL

https://research.ebsco.com/linkprocessor/plink?id=cfbd7895-0382-3171-ab20-73695…

Reading List Category

Author(s)

Kang, R.

Journal Title

Social Behavior and Personality: An International Journal

Lesson Number

Module Levels

Source Type

Year of Publication

2020

Programme Name

UG Hospitality and Tourism Reading Lists

School Name

Hospitality and Tourism

Reading List Module Name and Code