How price display influences consumer luxury perceptions

Submitted by rest1 on
URL
https://research.ebsco.com/linkprocessor/plink?id=7f396b0a-f8f5-3b85-8284-4fde4…
Reading List Category
Essential Resource
Author(s)
Parguel, B., Delécolle, T. and Valette-Florence, P.
Journal Title
Journal of Business Research
Lesson Number
Lesson 8
Module Levels
Level 4
Page Numbers
341-348
Source Type
Article
Volume and part number
69(1)
Year of Publication
2016
Programme Name
UG Hospitality and Tourism Reading Lists
School Name
Hospitality and Tourism
Reading List Module Name and Code
IHM4004