Principles of Marketing, global edition

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Image URL
https://read.kortext.com/api/cover/v1/books/2332088/200
URL
https://links.arden.ac.uk/wtrfxue2
Reading List Category
Key Text
Author(s)
Kotler, P., Armstrong, G. and Balasubramanian, S.
Book Edition
19
ISBN
9781292449333
Lesson Number
Lesson 5
Module Levels
Level 4
Publisher
Pearson
Source Type
eBook
Year of Publication
2024
Programme Name
UG Hospitality and Tourism Reading Lists
School Name
Hospitality and Tourism
Reading List Module Name and Code
IHM4004