Using Artificial Intelligence in Marketing: How to harness AI and maintain the competitive edge

Submitted by rest1 on Thu, 05/08/2025 - 15:43

Image URL

https://read.kortext.com/api/cover/v1/books/338469/200

URL

https://links.arden.ac.uk/4y77ga

Reading List Category

Essential Resource

Author(s)

King, K.

Book Edition

1

ISBN

9780749483401

Lesson Number

Module Levels

Publisher

Kogan Page

Source Type

Year of Publication

2019

Programme Name

PG MBA and Executive Education Reading Lists

School Name

MBA and Executive Education

Reading List Module Name and Code