Using Artificial Intelligence in Marketing: How to harness AI and maintain the competitive edge

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Image URL
https://read.kortext.com/api/cover/v1/books/338469/200
URL
https://links.arden.ac.uk/4y77ga
Reading List Category
Essential Resource
Author(s)
King, K.
Book Edition
1
ISBN
9780749483401
Lesson Number
Lesson 5
Module Levels
Level 7
Publisher
Kogan Page
Source Type
eBook
Year of Publication
2019
Programme Name
PG Supply Chain and Project Management Reading Lists
School Name
Supply Chain and Project Management
Reading List Module Name and Code
MKT7013