Brand switching and consumer identification with brands in the smartphone industry

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URL
https://research.ebsco.com/linkprocessor/plink?id=3a44763c-dc0b-38e9-938f-68af6…
Reading List Category
Essential Resource
Author(s)
Appiah, D. et al.
Journal Title
Journal of Consumer Behaviour
Lesson Number
Lesson 2
Module Levels
Level 7
Page Numbers
463-473
Source Type
Article
Volume and part number
18(6)
Year of Publication
2019
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
MKT7013