Hidden Persuasion: 33 psychological influence techniques in advertising

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Image URL
https://read.kortext.com/api/cover/v1/books/42775/200
URL
https://links.arden.ac.uk/peurma
Reading List Category
Key Text
Author(s)
Andrews, M., van Leeuwen, M., van Baaren, R.
Book Edition
1
ISBN
9789063695316
Lesson Number
Lesson 9
Module Levels
Level 7
Publisher
SAGE
Source Type
eBook
Year of Publication
2015
Programme Name
PG Supply Chain and Project Management Reading Lists
School Name
Supply Chain and Project Management
Reading List Module Name and Code
MKT7013