The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer’s Brain

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Image URL
https://read.kortext.com/api/cover/v1/books/626315/200
URL
https://links.arden.ac.uk/tfjg6n
Reading List Category
Essential Resource
Author(s)
Bayle-Tourtoulou, A.S., Badoc, M.
Book Edition
1
ISBN
9781003019978
Lesson Number
Lesson 9
Module Levels
Level 7
Publisher
Routledge
Source Type
eBook
Year of Publication
2020
Programme Name
PG Supply Chain and Project Management Reading Lists
School Name
Supply Chain and Project Management
Reading List Module Name and Code
MKT7013