Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

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Image URL
https://read.kortext.com/api/cover/v1/books/2561116/200
URL
https://links.arden.ac.uk/x42mb4
Reading List Category
Key Text
Author(s)
Smith, P. R. and Zook, Z. E.
Book Edition
8
ISBN
9781398611726
Lesson Number
Lesson 5
Module Levels
Level 7
Publisher
Kogan Page
Source Type
eBook
Year of Publication
2024
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
MKT7009