Marketing Management, Global Edition

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Image URL
https://read.kortext.com/api/cover/v1/books/1344851/200
URL
https://links.arden.ac.uk/ya2jbt
Reading List Category
Essential Resource
Author(s)
Kotler, P., Keller, K. L. and Chernev, A.
Book Edition
16
ISBN
9781292405117
Lesson Number
Lesson 6
Module Levels
Level 7
Publisher
Pearson
Source Type
eBook
Year of Publication
2022
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
MKT7009