Demystifying customer brand engagement: Exploring the loyalty nexus

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URL
https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip%2Csso&db=edb&AN…
Reading List Category
Essential Resource
Author(s)
Hollebeek, L.
Journal Title
Journal of Marketing Management
Lesson Number
Lesson 1
Module Levels
Level 7
Page Numbers
785-807
Source Type
Article
Volume and part number
27(7-8)
Year of Publication
2011
Programme Name
PG MBA and Executive Education Reading Lists
School Name
MBA and Executive Education
Reading List Module Name and Code
MKT7009