Post-campaign analysis (PCA) - How to review a marketing campaign’s effectiveness

Submitted by rest1 on Thu, 05/08/2025 - 15:42

URL

https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/how-…

Reading List Category

Essential Resource

Author(s)

Llewellyn, G.

Lesson Number

Module Levels

Source Type

Year of Publication

2022

Programme Name

PG MBA and Executive Education Reading Lists

School Name

MBA and Executive Education

Reading List Module Name and Code