Principles of Marketing, Global Edition

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Image URL
https://read.kortext.com/api/cover/v1/books/2332088/200
URL
https://links.arden.ac.uk/hhsj6ze0
Reading List Category
Essential Resource
Author(s)
Kotler, P. and Armstrong, G.
Book Edition
19
ISBN
9781292449333
Lesson Number
Lesson 2
Module Levels
Level 6
Publisher
Pearson
Source Type
eBook
Year of Publication
2023
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA