Beware the Pitfalls of Global Marketing

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URL
https://research.ebsco.com/linkprocessor/plink?id=57a4ce23-0d7a-3592-93bb-7be7c…
Reading List Category
Essential Resource
Author(s)
Kashani, K.
Journal Title
Harvard Business Review [online], 67
Lesson Number
Lesson 2
Module Levels
Level 6
Page Numbers
pp. 91-98
Source Type
Website
Volume and part number
(5)
Year of Publication
1989
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA