Marketing planning in small enterprises: A model and some empirical evidence

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URL
https://research.ebsco.com/linkprocessor/plink?id=341c751c-0fb7-3cb8-8c1f-cea6c…
Reading List Category
Essential Resource
Author(s)
Carson, D. and Cromie, S.
Journal Title
Journal of Marketing Management
Lesson Number
Lesson 3
Module Levels
Level 6
Page Numbers
33–49
Source Type
Article
Volume and part number
5(1)
Year of Publication
1989
Programme Name
APP Business Management Reading Lists
School Name
Business Management
Reading List Module Name and Code
MKT6002DA